diamond geezer

 Thursday, November 24, 2011

Did you miss out on Olympic tickets? And Paralympic tickets? And tickets for those cycling and diving test events that sold out last week in a few minutes? Well, never fear, because London Live is here.
Welcome to London Live
Free to enter and held across three iconic locations London Live will give Londoners and visitors to the city the chance to join in the excitement of the biggest sporting event on the planet – the London 2012 Olympic and Paralympic Games.
That's right. If you're in London for the Olympics next summer but don't have a ticket to the proper Olympic Park, you can join in the fun in another London park instead. No need to feel like you're missing out at all, you'll be right in the thick of things.
The Olympic Games coverage, from the BBC, will be broadcast at both Hyde Park and Victoria Park from 27 July to 12 August 2012.
The Paralympic Games coverage, courtesy of Channel 4, will be broadcast at Trafalgar Square from 29 August to 9 September 2012.
Expect several giant screens on which to watch the Games, especially for people who aren't at home so can't watch exactly the same events on smaller screens there. I'm sure visitors to town will make a special effort to visit these two parks to enjoy the sporting megavideos and all the available facilities. But that may not be the case for the Paralympics, which is no doubt why London Live then relocates to Trafalgar Square - a much smaller venue with a greater potential audience in the local vicinity.
A combination of multiple state-of-the-art screens and concert quality sound systems will show all of the London 2012 action. Everything from sports participation activities, live music and cultural entertainment will be on offer from early morning until late evening so get involved!
That sounds pretty good. Victoria Park will be the more sporty of the two Olympic sites, with particpatory games and coaching experiences, plus a "double zipline offering a unique perspective of London Live, as riders zip down the two high-tension steel lines, high above Victoria Park’s trees". A whizz down the zipline will cost you money, as will a ride on the 40 metre high observation wheel that will "highlight Victoria Park’s proximity to the Olympic Park, offering stunning views of both the Olympic stadium and the city’s skyscrapers." And Hackney Wick too, as an added bonus.
The Executive Mayor of Tower Hamlets, Lutfur Rahman, said "Just a javelin throw from the Olympic Park itself, London Live in Victoria Park will give Londoners and visitors alike the chance to be at the heart of the excitement of what promises to be a fabulous 17 day period to celebrate London 2012.
Just a javelin's throw, really? If Lutfur can find anybody local who's capable of hurling a sharp pointy object more than 500 metres, I do hope he'll urge them to win gold for Tower Hamlets in the Games. Meanwhile, over in Hyde Park, expect more of an entertainment vibe. There'll be live music throughout the day (could be Coldplay, could be a lady from Peckham with a banjo). There'll be performers from the London Outdoor Arts Festival (could be tightrope-walking fire-jugglers, could be a lady from Peckham with a banjo). There'll be hands-on sport, and kiosks selling falafel and burgers, and also a rather more commercial side...
Olympic and Paralympic sponsors will also use Hyde Park to showcase and entertain visitors with a number of fun and interactive public pavilions being created especially for London Live. Hyde Park will also offer hospitality opportunities for both groups and individuals via 'Live Nation Experience'.
So we can expect exhibits of BMW cars, and a walk-through display of Panasonic televisions, and some freebie giveaways from Procter & Gamble, and probably a Thomas Cook pavilion too if they're still trading. And it's all free, remember, all of it, apart from the bits that aren't free.
Starting early morning and running through to midnight each evening (Trafalgar Square will run until 11pm*) (* subject to licence), London Live is free to attend apart from the 2 celebration concerts, for which ticket prices will be announced in February. Either turn up on the day, or to guarantee entry on a specific day and avoid potential queues you can book Guaranteed early entry tickets which will be available from February 2012.
The two big celebration concerts sound potentially excellent, and I'm sure people will happily stump up hard cash for those. Entrance will otherwise cost you nothing, but only if you can get in. Special "early entry tickets" will guarantee entry to the sites at Hyde Park and Victoria Park before 2pm, which presumably means anyone without a ticket won't be allowed access until after 2pm. And that's only if there's space, which I suspect there won't be. Capacity in Hyde Park is set at 50000, and in Victoria Park at 30000, and we've already seen how fast any kind of Olympic ticket gets snapped up. Especially when they're free tickets...
Advance tickets - up to four tickets will be able to be booked in advance for entry to Hyde Park and Victoria Park before 2pm each day for a transaction fee of £3.50 per booking. Registration via the website will be required for these tickets.
OK, the tickets may be free but they come with a mandatory booking fee of £3.50, no doubt because posting a strip of cardboard is so very expensive. With 80000 tickets available each day for 17 days, bookable in groups of no more than four, I make that a minimum turnover of £1,190,000. Nice little money earner, these free tickets. And then there's the perils of registration.
By registering for advance London Live tickets you agree to receiving regular news and updates about events from Live Nation about London Live.
T&C 3.2: From time to time, we may use your Personal Data to let you know about other services and products that we or our associated companies provide, special offers and also to provide news about our business. You will be given an opportunity to unsubscribe every time an electronic marketing communication is sent to you by us.
The organisers seem very keen to get you to sign up now, even though no tickets will be available until February. They claim it's so you can "get the most out of your London Live experience", but really it's so they can fire marketing spam at you for a few extra months. If you're really interested, bookmark the site today and wait. But don't be surprised if, come the summer of 2012, this is yet another must-visit Olympic event that you can't get into.

<< click for Newer posts

click for Older Posts >>

click to return to the main page

...or read more in my monthly archives
Jan20  Feb20  Mar20  Apr20  May20
Jan19  Feb19  Mar19  Apr19  May19  Jun19  Jul19  Aug19  Sep19  Oct19  Nov19  Dec19
Jan18  Feb18  Mar18  Apr18  May18  Jun18  Jul18  Aug18  Sep18  Oct18  Nov18  Dec18
Jan17  Feb17  Mar17  Apr17  May17  Jun17  Jul17  Aug17  Sep17  Oct17  Nov17  Dec17
Jan16  Feb16  Mar16  Apr16  May16  Jun16  Jul16  Aug16  Sep16  Oct16  Nov16  Dec16
Jan15  Feb15  Mar15  Apr15  May15  Jun15  Jul15  Aug15  Sep15  Oct15  Nov15  Dec15
Jan14  Feb14  Mar14  Apr14  May14  Jun14  Jul14  Aug14  Sep14  Oct14  Nov14  Dec14
Jan13  Feb13  Mar13  Apr13  May13  Jun13  Jul13  Aug13  Sep13  Oct13  Nov13  Dec13
Jan12  Feb12  Mar12  Apr12  May12  Jun12  Jul12  Aug12  Sep12  Oct12  Nov12  Dec12
Jan11  Feb11  Mar11  Apr11  May11  Jun11  Jul11  Aug11  Sep11  Oct11  Nov11  Dec11
Jan10  Feb10  Mar10  Apr10  May10  Jun10  Jul10  Aug10  Sep10  Oct10  Nov10  Dec10 
Jan09  Feb09  Mar09  Apr09  May09  Jun09  Jul09  Aug09  Sep09  Oct09  Nov09  Dec09
Jan08  Feb08  Mar08  Apr08  May08  Jun08  Jul08  Aug08  Sep08  Oct08  Nov08  Dec08
Jan07  Feb07  Mar07  Apr07  May07  Jun07  Jul07  Aug07  Sep07  Oct07  Nov07  Dec07
Jan06  Feb06  Mar06  Apr06  May06  Jun06  Jul06  Aug06  Sep06  Oct06  Nov06  Dec06
Jan05  Feb05  Mar05  Apr05  May05  Jun05  Jul05  Aug05  Sep05  Oct05  Nov05  Dec05
Jan04  Feb04  Mar04  Apr04  May04  Jun04  Jul04  Aug04  Sep04  Oct04  Nov04  Dec04
Jan03  Feb03  Mar03  Apr03  May03  Jun03  Jul03  Aug03  Sep03  Oct03  Nov03  Dec03
 Jan02  Feb02  Mar02  Apr02  May02  Jun02  Jul02 Aug02  Sep02  Oct02  Nov02  Dec02 

eXTReMe Tracker
jack of diamonds
Life viewed from London E3

» email me
» follow me on twitter
» follow the blog on Twitter
» follow the blog on RSS

my flickr photostream