diamond geezer

 Monday, March 26, 2018

Londoners love a drink, be that be that from a cosy local, a cool cocktail bar or a secret speakeasy. So it comes as no surprise that Sadiq Khan has just launched his very own liquid brand - Mayorswater - which is now available from a pop-up dispensary in the heart of the West End.

Mayorswater is an attempt to tackle the greatest scourge facing our capital today, the menace of bottled water. The average Londoner buys more than three bottles of water a week, many of which are thoughtlessly discarded, contributing to environmental disaster on a planetary scale. Mayorswater is an attempt to break the shackles of screwtop addiction by providing free bottle-less water where it's most needed, and not a moment too soon!



Mayorswater can be sampled from this exciting new drinking fountain in depths of Soho. Elegantly installed, and minimally signed, passers-by are sure to deduce the true purpose of the stylish green device and nip in for a squirt. Simply place the refillable bottle you always carry with you under the nozzle, press the big silver button and await liquid nirvana. One thing's for certain, this is a sure-fire solution to the issue of plastic waste.

A smart touch is that the water issues forth relatively slowly, in a torrent barely a centimetre in diameter, so expect to be stood here for some time. Use this enforced hiatus in your daily schedule to bring some much-needed mindfulness to your life. Perhaps muse on the damage microplastic is doing to the marine environment, and how you're now helping to prevent this, or smile at the realisation you've just saved £1.29 by not buying your usual glacier-filtered isotonic brand.

Mayorswater is a movement whose time has come, a truly eco-friendly crusade to champion sustainability in this throwaway age. It was particularly exciting yesterday to see the media turn up in force at the new fountain, filming the electric spout in action and engaging in interviews with key spokespeople. Passers-by watched open-mouthed as one cameraman was given a free metal water bottle emblazoned with the #oneless brand logo, handed over inside an entirely unnecessary cardboard box, thereby perfectly embodying the campaign's core values.



To fully appreciate the Mayor's liquid revolution it's important to sample the gushing stream for yourself. Mayorswater has a crystal clear taste, zinging the palate with clean neutral flavours. It bears the hallmark of the very finest London tapwater, but without the inconvenience of requiring a tap, or having to be at home to drink it. Sip deeply and savour the refreshing brew, expertly compiled by the capital's finest mixologists, and enjoy the complete absence of aftertaste as the water glides smoothly down your throat.

Thus far Mayorswater is only available in one unique location, namely Kingly Court off Carnaby Street. This iconic three-storey alfresco destination is packed with cafes and dining establishments, indeed there are numerous places to buy expensive drinks within a few steps of the fountain. How astute of the Mayor to provide a free alternative to the rum, bubble tea and berry smoothies the surrounding businesses sell, kickstarting a sea change in planet-friendly behaviour overnight.
Dr Heather Koldewey, #OneLess campaign Director and Head of Marine and Freshwater Conservation at ZSL said: “London is a coastal city, connected to the ocean by the River Thames. Every day the ocean sends oxygen, weather, fresh water and wildlife into the heart of our city through the Thames and every day we send plastic debris back. The #OneLess ‘refill revolution’ will make a huge impact in reducing this plastic blight and London is leading the way in finding the means to enable it.”
Kingly Court is a busy location that almost all Londoners pass in the course of their daily perambulations. Every thirsty soul walking along Carnaby Street will instantly be drawn through the tiny alleyway and into the food court, telepathically beguiled by the presence of the unlabelled fountain. Convenience will be the watchword as news of Mayorswater's West End debut breaks, and consumption of pre-bottled water collapses overnight. Expect long queues.



A massive three additional locations are scheduled to receive Mayorswater fountains by the summer, only two of which will be in the same place. Punters at Liverpool Street station and Flat Iron Square in Southwark can expect the same pioneering dispensers to appear in their environs, tackling the existing hydration crisis head on. Just imagine how four water fountains will change their lives, and yours, and that of innumerable marine creatures oceanwide.
The Mayor of London, Sadiq Khan, said: “To get a grip on needless plastic waste we need to provide simple ways of refilling and accessing free water, and water fountains are the much-needed solution. For years public water fountains have been disappearing from London’s streets; I want to hear from land owners in some of London’s most-visited locations so we can continue returning them to the capital.”
And there's more to come! The Mayor wants 16 other fountains up and running by the end of the year, so is seeking help from London's business community to enable installation going forward. Fully accessible high footfall sites are required, and interested parties are already being encouraged to go online and express an interest. Successful bidders will get their own drinking fountain to keep, and ultimately fund, and become part of the refill revolution sweeping the capital.

Imagine the transformation when rollout is complete and London boasts an initial network of up to 20 sites. With almost one drinking fountain per borough, eight million Londoners need never again feel obliged to buy bottled water. The capital is reverting back to its refill heritage, transitioning to a city where using a replenishable water bottle is the new norm.

And all of this is thanks to Mayorswater, the £50,000 campaign that's already making a genuine difference to how Londoners think about hydration. Carnaby Street's fresh new fountain is certain to be a transparent success, and the future is no longer so hard to swallow.


<< click for Newer posts

click for Older Posts >>


click to return to the main page


...or read more in my monthly archives
Jan21  Feb21  Mar21  Apr21  May21  Jun21
Jan20  Feb20  Mar20  Apr20  May20  Jun20  Jul20  Aug20  Sep20  Oct20  Nov20  Dec20
Jan19  Feb19  Mar19  Apr19  May19  Jun19  Jul19  Aug19  Sep19  Oct19  Nov19  Dec19
Jan18  Feb18  Mar18  Apr18  May18  Jun18  Jul18  Aug18  Sep18  Oct18  Nov18  Dec18
Jan17  Feb17  Mar17  Apr17  May17  Jun17  Jul17  Aug17  Sep17  Oct17  Nov17  Dec17
Jan16  Feb16  Mar16  Apr16  May16  Jun16  Jul16  Aug16  Sep16  Oct16  Nov16  Dec16
Jan15  Feb15  Mar15  Apr15  May15  Jun15  Jul15  Aug15  Sep15  Oct15  Nov15  Dec15
Jan14  Feb14  Mar14  Apr14  May14  Jun14  Jul14  Aug14  Sep14  Oct14  Nov14  Dec14
Jan13  Feb13  Mar13  Apr13  May13  Jun13  Jul13  Aug13  Sep13  Oct13  Nov13  Dec13
Jan12  Feb12  Mar12  Apr12  May12  Jun12  Jul12  Aug12  Sep12  Oct12  Nov12  Dec12
Jan11  Feb11  Mar11  Apr11  May11  Jun11  Jul11  Aug11  Sep11  Oct11  Nov11  Dec11
Jan10  Feb10  Mar10  Apr10  May10  Jun10  Jul10  Aug10  Sep10  Oct10  Nov10  Dec10 
Jan09  Feb09  Mar09  Apr09  May09  Jun09  Jul09  Aug09  Sep09  Oct09  Nov09  Dec09
Jan08  Feb08  Mar08  Apr08  May08  Jun08  Jul08  Aug08  Sep08  Oct08  Nov08  Dec08
Jan07  Feb07  Mar07  Apr07  May07  Jun07  Jul07  Aug07  Sep07  Oct07  Nov07  Dec07
Jan06  Feb06  Mar06  Apr06  May06  Jun06  Jul06  Aug06  Sep06  Oct06  Nov06  Dec06
Jan05  Feb05  Mar05  Apr05  May05  Jun05  Jul05  Aug05  Sep05  Oct05  Nov05  Dec05
Jan04  Feb04  Mar04  Apr04  May04  Jun04  Jul04  Aug04  Sep04  Oct04  Nov04  Dec04
Jan03  Feb03  Mar03  Apr03  May03  Jun03  Jul03  Aug03  Sep03  Oct03  Nov03  Dec03
 Jan02  Feb02  Mar02  Apr02  May02  Jun02  Jul02 Aug02  Sep02  Oct02  Nov02  Dec02 

eXTReMe Tracker
jack of diamonds
Life viewed from London E3

» email me
» follow me on twitter
» follow the blog on Twitter
» follow the blog on RSS

» my flickr photostream

twenty blogs
853
arseblog
ian visits
londonist
blue witch
the great wen
edith's streets
spitalfields life
linkmachinego
in the aquarium
round the island
wanstead meteo
christopher fowler
ruth's coastal walk
the ladies who bus
round the rails we go
london reconnections
dirty modern scoundrel
from the murky depths
exploring urban wastelands

quick reference features
Things to do in Outer London
Things to do outside London
Inner London toilet map
The DG Tour of Britain
#coronavirus

read the archive
Jun21  May21
Apr21  Mar21  Feb21  Jan21
Dec20  Nov20  Oct20  Sep20
Aug20  Jul20  Jun20  May20
Apr20  Mar20  Feb20  Jan20
Dec19  Nov19  Oct19  Sep19
Aug19  Jul19  Jun19  May19
Apr19  Mar19  Feb19  Jan19
Dec18  Nov18  Oct18  Sep18
Aug18  Jul18  Jun18  May18
Apr18  Mar18  Feb18  Jan18
Dec17  Nov17  Oct17  Sep17
Aug17  Jul17  Jun17  May17
Apr17  Mar17  Feb17  Jan17
Dec16  Nov16  Oct16  Sep16
Aug16  Jul16  Jun16  May16
Apr16  Mar16  Feb16  Jan16
Dec15  Nov15  Oct15  Sep15
Aug15  Jul15  Jun15  May15
Apr15  Mar15  Feb15  Jan15
Dec14  Nov14  Oct14  Sep14
Aug14  Jul14  Jun14  May14
Apr14  Mar14  Feb14  Jan14
Dec13  Nov13  Oct13  Sep13
Aug13  Jul13  Jun13  May13
Apr13  Mar13  Feb13  Jan13
Dec12  Nov12  Oct12  Sep12
Aug12  Jul12  Jun12  May12
Apr12  Mar12  Feb12  Jan12
Dec11  Nov11  Oct11  Sep11
Aug11  Jul11  Jun11  May11
Apr11  Mar11  Feb11  Jan11
Dec10  Nov10  Oct10  Sep10
Aug10  Jul10  Jun10  May10
Apr10  Mar10  Feb10  Jan10
Dec09  Nov09  Oct09  Sep09
Aug09  Jul09  Jun09  May09
Apr09  Mar09  Feb09  Jan09
Dec08  Nov08  Oct08  Sep08
Aug08  Jul08  Jun08  May08
Apr08  Mar08  Feb08  Jan08
Dec07  Nov07  Oct07  Sep07
Aug07  Jul07  Jun07  May07
Apr07  Mar07  Feb07  Jan07
Dec06  Nov06  Oct06  Sep06
Aug06  Jul06  Jun06  May06
Apr06  Mar06  Feb06  Jan06
Dec05  Nov05  Oct05  Sep05
Aug05  Jul05  Jun05  May05
Apr05  Mar05  Feb05  Jan05
Dec04  Nov04  Oct04  Sep04
Aug04  Jul04  Jun04  May04
Apr04  Mar04  Feb04  Jan04
Dec03  Nov03  Oct03  Sep03
Aug03  Jul03  Jun03  May03
Apr03  Mar03  Feb03  Jan03
Dec02  Nov02  Oct02  Sep02
back to main page

the diamond geezer index
2020 2019 2018 2017 2016
2015 2014 2013 2012 2011
2010 2009 2008 2007 2006
2005 2004 2003 2002

my special London features
a-z of london museums
E3 - local history month
greenwich meridian (N)
greenwich meridian (S)
the real eastenders
london's lost rivers
olympic park 2007
great british roads
oranges & lemons
random boroughs
bow road station
high street 2012
river westbourne
trafalgar square
capital numbers
east london line
lea valley walk
olympics 2005
regent's canal
square routes
silver jubilee
unlost rivers
cube routes
Herbert Dip
metro-land
capital ring
river fleet
piccadilly
bakerloo

ten of my favourite posts
the seven ages of blog
my new Z470xi mobile
five equations of blog
the dome of doom
chemical attraction
quality & risk
london 2102
single life
boredom
april fool

ten sets of lovely photos
my "most interesting" photos
london 2012 olympic zone
harris and the hebrides
betjeman's metro-land
marking the meridian
tracing the river fleet
london's lost rivers
inside the gherkin
seven sisters
iceland

just surfed in?
here's where to find...
diamond geezers
flash mob #1  #2  #3  #4
ben schott's miscellany
london underground
watch with mother
cigarette warnings
digital time delay
wheelie suitcases
war of the worlds
transit of venus
top of the pops
old buckenham
ladybird books
acorn antiques
digital watches
outer hebrides
olympics 2012
school dinners
pet shop boys
west wycombe
bletchley park
george orwell
big breakfast
clapton pond
san francisco
thunderbirds
routemaster
children's tv
east enders
trunk roads
amsterdam
little britain
credit cards
jury service
big brother
jubilee line
number 1s
titan arum
typewriters
doctor who
coronation
comments
blue peter
matchgirls
hurricanes
buzzwords
brookside
monopoly
peter pan
starbucks
feng shui
leap year
manbags
bbc three
vision on
piccadilly
meridian
concorde
wembley
islington
ID cards
bedtime
freeview
beckton
blogads
eclipses
letraset
arsenal
sitcoms
gherkin
calories
everest
muffins
sudoku
camilla
london
ceefax
robbie
becks
dome
BBC2
paris
lotto
118
itv