Thursday, November 28, 2002
• 1 litre of orange juice - 78p
• 1 litre of orange juice with added calcium - £1.09
Side by side in my local supermarket sit two identical drinks sold in identical cartons, except that one contains a bit of calcium. Less than a tenth of a gram of calcium has been included, but that's added an extra 31p to the cost. At these prices, I reckon one kilogram of calcium would set you back over £4000. Calcium may indeed be good for your bones and teeth, but it seems the supermarket's profits will be looking healthy well before you do. When's Watchdog on next?
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