diamond geezer

 Saturday, September 27, 2003

London fashion weak

During the week in which London's top fashion designers have been showing off their latest collections on the capital's catwalks, the great British public have been slipping seamlessly into their autumn wardrobes. As usual the ordinary man or woman in the street has completely ignored the advice of Conran, Hamnett and Farhi, preferring a combination I can only describe as sportswear, street market and Matalan. A glance down any busy London high street this week reveals that this autumn's preferred colours are definitely blues - that's denim blue, navy blue, faded blue, bluey-black, bluey-white, bluey-grey, sportskit-blue, inflammable-nylon-blue, tacky-blue and generally-nondescript-blue. Every splash of bright colour has gone back into a drawer not to be glimpsed again until next spring.

However, there's one design that has made it into the general fashion consciousness all of a sudden, and that's the Burberry look. That sort of light brown tartan with a black and white grid and narrow red stripes, Burberry's now every-bloody-where. This brand was once an upmarket symbol of poshness and breeding, at least until the Burberry cap became part of the uniform of the modern sports-casual football supporter/hooligan. Now it appears that everyone wants to be seen in Burberry style - Burberry caps, Burberry wallets, Burberry handbags, Burberry scarves, Burberry jackets, Burberry umbrellas, even probably (pah!) Burberry wheelie suitcases. The counterfeiters haven't been far behind either, with not-quite-copyrighted tartans gracing t-shirts, Muslim-style hijab headscarves and even pensioners' shopping bags, all for under a fiver off your local market stall. In just a few short months Britain has become a land full of Burberry sheep. Alas, you've been fleeced, the lot of you.


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