diamond geezer

 Monday, July 12, 2004

Lotsa lovely lolly

Haven't ice lollies changed? Over the last few decades I mean. Ice lollies used to be fun, but they're now part of a corporate marketing customer brand strategy and they're not half as nice. Ice lollies used to come in myriad forms with sprinkles, gooey jelly centres and a variety of carcinogenic artificial colourings. Queue for an ice lolly now and your choice is limited to just a few premium-rich confections - one juicy, one creamy, one choc-covered and one a mixture of all three. Ice lollies used to be for kids, but now they're targeted at exactly the same generation of kids but 30 years older. It all used to be so different.

It's exactly 50 years since the Orange Maid and Strawberry Mivvi first arrived to brighten up the British summer. Corner shop cabinets were soon stocked with a variety of fruity lollies, waiting for us little urchins to trot up, pull back the glass cover and reach inside for our favourite. Much more fun than the modern equivalent of wobbling into the kitchen, opening up the fridge freezer and breaking into a Magnum multipack. And ah, those golden years in the mid 70s when the last bite of your lolly meant revealing the punchline to a particularly weak joke on the hidden half of the lolly stick.

If you'd like to bring those memories of long-lost summers flooding back, may I recommend this marvellous page that catalogues (most of the) Lyons Maid ice lollies manufactured since 1950. Fab! Which do you remember? Here are ten of my favourites:

Zoom (1964) Shaped like a rocket with three fruit flavours in horizontal stripes. The first lolly with picture cards under the wrapper and the first to cost as much as sixpence.
Fab (1967) Strawberry fruit ice with vanilla ice cream, dipped in chocolate and coated with hundreds and thousands. A real product of the swinging sixties, possibly named after Lady Penelope's numberplate, and still going strong today. I still buy them regularly, mmmm.
Mr Merlin's Magic Purple Potion (1972) I bought far too many of these when I was a kid, which probably stained my tongue purple and rotted my teeth but I didn't care at the time.
Haunted House (1973) A classic. When you ripped the wrapper off you found one of eight special pictures underneath etched in edible colouring, including Frankenstein's Monster, a spook, a skeleton, spider and web, some bats or a wicked witch.
Lolly Gobble Choc Bomb (1974) I was addicted to these magnificent creations as a child because lurking inside the strawberry flavoured lolly was a chocolate bar. Well, chocolate-ish, anyway. Cost me a shilling a go, and I got multi-coloured sugar balls too. Bring 'em back.
Merlin's Brew (1975ish) 'Minty chocolate flavour', which tasted so much better than it sounds. There was a wizard wielding a wooden spoon on the wrapper, next to an owl in a bow tie. I wonder if they slipped anything hallucinogenic into the ingredients too.
Space 1999 (1976) I managed to collect most of the special Space 1999 picture cards, probably because it was such a hot summer, but the pictures looked absolutely nothing like the real actors. Lime, vanilla and strawberry flavour with a soft centre, if you were wondering.
Jubilee (1977) The red, white and blue lolly, along with picture cards depicting every English monarch who'd reigned for 25 years or more. I risked permanent tongue-dyeing to collect the full set, which I still have somewhere. Wonder how much they're worth.
Star Wars (1978) A chocolate ice lolly with chocolate flavour coating. They really knew the way to a child's heart didn't they? Can't imagine Darth Vader ever eating one though.
Cider Barrel (1980) At last an illicit taste of adulthood, because this one was made with real alcohol wasn't it? If you ate three you'd become a bit tipsy, probably. A friend of a friend ate five and he couldn't walk for a week. Or so we told ourselves in the school playground.

<< click for Newer posts

click for Older Posts >>

click to return to the main page

...or read more in my monthly archives
Jan18  Feb18  Mar18  Apr18  May18  Jun18
Jan17  Feb17  Mar17  Apr17  May17  Jun17  Jul17  Aug17  Sep17  Oct17  Nov17  Dec17
Jan16  Feb16  Mar16  Apr16  May16  Jun16  Jul16  Aug16  Sep16  Oct16  Nov16  Dec16
Jan15  Feb15  Mar15  Apr15  May15  Jun15  Jul15  Aug15  Sep15  Oct15  Nov15  Dec15
Jan14  Feb14  Mar14  Apr14  May14  Jun14  Jul14  Aug14  Sep14  Oct14  Nov14  Dec14
Jan13  Feb13  Mar13  Apr13  May13  Jun13  Jul13  Aug13  Sep13  Oct13  Nov13  Dec13
Jan12  Feb12  Mar12  Apr12  May12  Jun12  Jul12  Aug12  Sep12  Oct12  Nov12  Dec12
Jan11  Feb11  Mar11  Apr11  May11  Jun11  Jul11  Aug11  Sep11  Oct11  Nov11  Dec11
Jan10  Feb10  Mar10  Apr10  May10  Jun10  Jul10  Aug10  Sep10  Oct10  Nov10  Dec10 
Jan09  Feb09  Mar09  Apr09  May09  Jun09  Jul09  Aug09  Sep09  Oct09  Nov09  Dec09
Jan08  Feb08  Mar08  Apr08  May08  Jun08  Jul08  Aug08  Sep08  Oct08  Nov08  Dec08
Jan07  Feb07  Mar07  Apr07  May07  Jun07  Jul07  Aug07  Sep07  Oct07  Nov07  Dec07
Jan06  Feb06  Mar06  Apr06  May06  Jun06  Jul06  Aug06  Sep06  Oct06  Nov06  Dec06
Jan05  Feb05  Mar05  Apr05  May05  Jun05  Jul05  Aug05  Sep05  Oct05  Nov05  Dec05
Jan04  Feb04  Mar04  Apr04  May04  Jun04  Jul04  Aug04  Sep04  Oct04  Nov04  Dec04
Jan03  Feb03  Mar03  Apr03  May03  Jun03  Jul03  Aug03  Sep03  Oct03  Nov03  Dec03
 Jan02  Feb02  Mar02  Apr02  May02  Jun02  Jul02 Aug02  Sep02  Oct02  Nov02  Dec02 

eXTReMe Tracker
jack of diamonds
Life viewed from London E3

» email me
» follow me on twitter
» follow the blog on Twitter
» follow the blog on RSS

my flickr photostream