Famous places down the street where I work Fortnum & Mason (181 Piccadilly)
If the Supermarket League has Aldi and Lidl at the bottom, then it has Fortnum and Mason at the top. You'll not find value beans, cheap carrier bags and wonky trolleys here, but exclusive comestibles, immaculate shelves and fawning doormen. The whole ground floor of this grand retail outlet is full of exclusive foodstuffs, none of them in any way essential, all traditionally packaged (or at least that's what the tourists think). No expense has been spared on the decor in the food hall, ornate and golden, with the store's trademark duck-egg bluey-green prevalent throughout. Here you can still shop for 'groceries', assemble your own luxury hamper, sample a huge variety of rare teas and fork out over £150 for a tub of fish eggs caviar.
The two gentlemen you can see in the photo emerging from the clock on the building's façade are Mr Fortnum and Mr Mason. They pop out to bow to each other every hour on the hour, rather like the Trumpton clock only with a less catchy tune. Mr Fortnum was originally a footman in the service of Queen Anne and started his first business by selling the royal household's used candles. In 1707 he teamed up with his landlord, Mr Mason, to open a small grocers shop on Piccadilly. Royal connections grew stronger throughout the 18th century and soon the well-to-do of Mayfair were flocking to buy foodstuffs from around the world. There was a particular emphasis on ready-to-eat luxury dishes such as game in aspic jelly and truffled pheasant, by royal appointment. No doubt they'd have sold After Eights too had they been invented at the time.
What most tourists don't realise is that there's rather more to Fortnum and Mason these days than just food. Step off the ground floor into the deserted stairwell, ascend the narrow red carpet and there are five other floors to explore. Bring your platinum credit card, won't you. Here's a sample of what you'll find:
4th floor: the St James's Restaurant (Afternoon Tea £19.50 - sarnies, scones, clotted cream, cakes, jam, tea) 3rd floor: luggage (including Faux Crocodile), silverware (including teapots), gifts (including smoking accessories) 2nd floor: toiletries (including own brand), hair & beauty salon, bed linen, toys (including the F&M bear) 1st floor: a "relaxed haven for ladies' fashion" (yes, there are pashminas) Ground floor: Food Hall (see above), bouquets (to order), the Patio Restaurant (strawberries and cream - £5) Lower ground floor: china & glass, hampers, yet another restaurant (smoked salmon £24.50) ...and candles (which is, you remember, where the whole thing started)