diamond geezer

 Thursday, July 21, 2005

What we learnt from yesterday's comments about comments

TuesdayWednesday
Time taken to write post1 minute3 hours
Length of post12 words908 words
Effort expendednegligibleconsiderable
Number of daily website visitors
(measured in double decker busfuls)
7 buses8 buses
Number of comments4154

• An effortful post can get more comments than a effortless post

What sort of blogposts get more comments?
• Posts about universal topics which everyone can relate to (e.g. food, TV)
• Posts on topics (or news) about which readers have strong opinions
• Posts that are short, sharp and to the point ('quickie' posts)
• Posts about blogging (e.g. why do people write comments?)
• Deliberately interactive posts (e.g. quizzes)
• Deliberately provocative posts
• Posts that pose a question

What sort of blogposts get less comments?
• Posts about places that readers have never visited
• Posts about things that readers have never experienced
• Posts so long that people don't have the time to read them
• Posts so long that the comments box doesn't appear on the main screen
• Posts so comprehensive that there's nothing more to add
• Posts that are informative rather than opinionated
• Overlooked posts (i.e. those more than a day old)
• Posts made at weekends

Conclusions
• It is worth writing effortful posts
• It's hard to write a comment when you have nothing to say
• Just because people don't comment doesn't mean they're not interested
• Just because people don't comment doesn't mean they're not appreciative
• Some effortless posts get comments, but a blog with only effortless posts will get none
• Sometimes comments boxes are much more interesting than the post they're commenting on
• People who only read blogs via RSS or newsfeeds are missing out on the comments, and on commenting
• An effortful post can get more effortful comments than a effortless post
• Gratuitous comment whoring is shallow and vacuous
• You like my London stuff even if you don't comment on it (roll on August!)
• It's great to read comments from readers who don't normally comment - thanks
• You're all lovely


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