I was halfway through writing a really good post about breakfast cereals last week when I was suddenly forced to stop. I was trawling search engines for some meaty and nostalgic links about breakfast cereals (like this one, this one and thisone) when Google threw up a post that I'd already written on the same subject, here on this blog last year. I'd even used exactly the same theme - there are two kinds of breakfast cereal and neither of them are what they used to be. Damn, I'd already said that.
Yesterday I bought doughnuts for everyone at work to 'celebrate' (if that's the right word) our first anniversary of not working down Piccadilly any more. They were sugar-laden Krispy Kreme doughnuts (don't worry, I got them cheap), and the assembled hordes jumped in and wolfed them down like they were some kind of over-addictive Class A drug. Ooh, I thought, here's a contemporary cultural phenomenon I can blog about tomorrow. But no, because you probably remember I covered doughnuts in some depth a couple of months ago. Damn, I'd already said that.
Except there is still plenty more to say, thankfully. There's always something new to observe, and something original to contribute. The same things happen all the time, but in different ways, so there's always another fresh angle from which to approach potentially stale events. It's how the news manages to fill hours of airtime and acres of newsprint every day, and how married couples find something new to talk about each evening. That's why there's still lots more to be said on the subject of doughnuts, plenty more comments to be made about wheelie suitcases, and a heck of a lot more vitriol to be directed against my neighbours. But, to be honest, I suspect I could have got away with reposting that piece about breakfast cereals and not one of you would have noticed. Blogs are designed to give prominence only to the very latest posts, while older posts (however good) are quickly relegated to the oblivion of overlooked archives. Just like I said back in September 2003. Damn.
