I blog too broadly: Some blogs can be summed up in a single word, although I don't think mine can. OK, so a lot of my blog is London based, but not as much as you might think. I don't fit into a nice easy-to-define blogging pigeonhole, and that makes diamond geezer hard to categorise. But I have a theory about single-themed blogs, which is that they're generally more popular (and well read) than the websites of those of us who write on a multiplicity of personal topics. Let's test out this theory by comparing Technorati rankings.
a) 20 blogs from my blogroll: I reckon only a quarter of my blogroll can be summed up (near enough) in a single word [arsenal, london, weblinks, ambulance, tube], the rest being generally personal and diverse. But those five blogs have a lot of blogs linking to them - far more (on average) than the remainder of more personal sites. And the three blogs on my blogroll with the sky-highest Technorati ranking? Allnicheblogs. But, hmmm, do I link to them because they're specialist, or do I link to them because they're damned good? b) The 10 most recent blogs to link to me: Same again... the two one-word-summary blogs [Indonesia, CofE] have the most blogs linking to them. By some distance, relatively speaking. c) The 10 biggest blogs in the world: All but one of these megablogs can be summarised in a single word [geek, secrets, gadgets, liberal, gadgets, conservative, business, conservative, liberal]. Case proven. d) 10 utterly random Blogger blogs: ...whereas these are virtually all personal, and off the global radar. Case closed.
Conclusion: If you want to make a really big impact in blogworld, stick to writing about one single topic. Not that I ever intend to do that, you understand. How about you?
