I blog too often: It's not just about how many days I post, it's about how many times I press . Last month, for example, I published 50 posts in 31 days. That's a daily average of 1.6-ish posts, a blogging rate which I've maintained pretty consistently ever since I started. But this survey I'm doing is about last week, not last month, and I 'only' posted 7 posts last week. How did the rest of my sample compare?
a) 20 blogs from my blogroll: Just over half of my blogroll wrote less than 7 posts last week, although that does include one blog on hiatus, one on holiday and one otherwise distracted. But one third of my blogroll outblogged me, three by some considerable margin. Annie posted 17 times, D4D was even more prolific with 20... and then there's Londonist. As the nearest thing on my blogroll to a semi-professional blogging consortium, it's perhaps not surprising that the Londonist crew managed a massive 48 posts in five days flat and went out to celebrate a slap-up first birthday party too. But I would dare to suggest that 48 big chunky posts in one week (that's ten a day, near enough) is almost certainly too much for the average reader to cope with. Go away for a couple of days and you've missed a whole slew of posts you might have enjoyed but will never have the time to catch up on, or probably even notice. And if that's blogging too often, then I don't. b) The 10 most recent blogs to link to me: Interesting... half with less than 7 posts, approximately a third with more than 7, and one serial blogger. Remarkably similar proportions to above. c) The 10 biggest blogs in the world: Remember yesterday I said that there were only two of these megablogs that you might enjoy. These turn out to be thetwo that blog less than 7 times a week. Quality over quantity. As for the remainder, these are what can only be described as blogfactories, churning out post after post after post day after day after day. The political blogs spew bile by the hour (far keener to damn the opposition than to argue in favour of their own point of view) and they average about 100 posts a week (generally just cutting and pasting and slagging what somebody else has written elsewhere). The geekytechyblogs (each essentially a litany of product launches and press releases) manage an even higher 100+ weekly average. But blimey, this torrential approach to posting attracts huge numbers of readers! I suspect that this is because a significant proportion of American blogworld is made up of people who'd rather comment on (and pull to pieces) what others have written rather than coming up with anything original of their own. d) 10 utterly random Blogger blogs: Your average global blogger blogs irregularly and less frequently... in my sample an average of 5 posts a week. A bit higher than I was expecting, but the world is all the better for it.
Conclusion: I don't blog too often. A bit above average maybe, but not much. Which comes as a pleasant surprise. How about you?
