Tony Blair gave a big speech at City Hall yesterday pledging to regenerate London, and East London in particular, in time for the Olympics in 2012. Hurrah. He and Mayor Ken are keen to leave behind a legacy of urban improvement, lest their political epitaph might read that they presided over a financial sporting fiasco of Dome-sized proportions. They urgently need the Olympics to be a catalyst, not an albatross. As a (very) local resident I'm obviously delighted to see that so much time, money and effort is about to be showered onto the surrounding community. So naturally I leapt upon the chance to read a copy of "Building On Success", the newly-launched 50-page glossy brochure in which all these challenges and initiatives are lovingly outlined. Precisely how will my local neighbourhood be improved during the next six years?
Well, I've had a read, and I'm none the wiser. The brochure tells me nothing new. It's just a catalogue of existing political initiatives, from Empty Dwelling Management Orders to Skills Academies and from Neighbourhood Renewal Funds to Community Cohesion Pathfinder Programmes. Buzzphrases such as 'key challenges' and 'pan-London choice' are scattered throughout. It's just more of the same, only with sillier names. 'Unemployment', for example, has been rebranded 'worklessness'. And, in what can only be described as an example of proofreadinglessness, chapter 4 has accidentally been entitled "A stonger, safer, greener city" in giant green letters. Oops. This ill-thought-out document reeks of well-meaning strategic nothingness. I am stongly underwhelmed.
Perhaps most disturbingly of all, as part of this initiative the Prime Minister now appears to be attempting to piggyback on the success of an existing website - pledgebank.com. This is the site where concerned citizens offer to carry out some social obligation, just so long as a target number of other people sign up too. Recent pledges have included contributing money to an orphanage in Uganda (target of 10 signees reached) and writing to the Environment Secretary calling for a levy on outdoor patio heaters (24 people have signed up, 76 more needed). And now there's now a (genuine) pledge from the Prime Minister...
So far only Ken Livingstone and Tessa Jowell have followed suit. I wonder who else (if anyone) will be loaning their time to this special community cause? It would be great if this noble enterprise worked out, but somehow it smacks of a PR stunt to me. What East London really needs is genuine action, not worthy words. And don't tell the PM, but the most successful pledge on the site is "I will refuse to register for an ID card and will donate £10 to a legal defence fund but only if 10,000 other people will also make this same pledge") which is 1365 people over target. I doubt Tony will beat that.
I wandered down to the site of the Olympic Stadium over the weekend (it's only a 15 minute walk, it's not far). The crumpled cardboard box in my photograph marks what will one day be the southwestern grandstand, and those warehouses in the near distance stand in what will eventually be the central arena. But nothing physical appears to have happened around here since the award of the Games was announced. Local businesses are still operational. Tall incinerators still belch cooking oil and waste into the skies. An ethnic ragbag of workers still emerge from rundown factories (at four o'clock precisely) to carry home their minimum wages. Boy racers still drive at speed along deserted Marshgate Lane. Disaffected kids still ride their trailbikes round (and round) a bumpy circuit of overgrown hillocks. Unwanted sofas still litter the pavement beneath an overhead sewer pipe. Pylons still stalk the horizon. Herons still soar high above the industrial landscape. Leafless branches still dip down to touch silently flowing rivers. But not for much longer. This Summer's probably your last chance to visit the Lower Lea Valley as it is now, as it used to be, before the construction companies move in and erase the lot. Let's hope, for East London's sake, that their destruction won't be in vain.