diamond geezer

 Monday, December 18, 2006

Let's all giggle at the Dome The O2 website
Before I go any further, I should make the following clear:
• I have a very big soft spot for the Millennium Dome
• It'll be great to have it open and accessible again, even as a massive bland "entertainment hub"
• I still think that The O2 is a bloody stupid name for a building
OK, now let's all giggle at the The O2 website.
[Or The O2 as they call it, because the site can't cope with subscripts]
Don't giggle at the virtual tour, because that's rather good.
Ignore all the stuff about booking tickets too.
Let's concentrate instead on the text on the information pages.
The following are genuine quotes. Honest. Straight up.

"The O2 will be Europe’s leading entertainment destination – a new city-within-a-city for Londoners and the world to explore and enjoy."
It's a big tent on a reclaimed gasworks, for heaven's sake. Let's not overdo the hyperbole.

"The O2 will be a leisure and hospitality experience of a kind never before known in the UK."
The Dome was a leisure and hospitality experience of a kind never before known in the UK. This is not necessarily a good thing.

"When the world’s best performers do London, they have to Do The O2 Arena."
Er, no they don't. They might do Wembley, or do Earl's Court, or do the back room of a pub in Camden. They don't have to do you.

"The Entertainment District will surround The O2 Arena, in a street as long and as wide as Bond Street. Occupying 60% of The O2’s floor space, The Entertainment District will host numerous restaurants, bars, leisure attractions and retail outlets. It will be open day and night and will soon become one of London’s favourite entertainment destinations in it’s own right."
So, most of the new O2 will be the usual collection of chain-brand high street clones? Tapas, vodka, cappucinos and handbags. That does indeed sound world-beating. And do let's please try to ignore the rogue apostrophe, OK?

"With such a mix of performers, a world-class music venue, numerous restaurants, bars and shops, a cinema and exhibitions we asked ourselves what more could you add to such an incredible cocktail of entertainment? Lots of ice. So when you Do The O2, Do The Ice Rink"
So, The O2 is aimed at visitors who still think ice rinks are cutting edge. Is this really the peak entertainment experience that the 21st century can bring? I think not.

"The O2 Trivia: The O2 equals ten St Paul’s Cathedrals"
Presumably that's in volume, not in status. I think you'll find in reality that one St Paul's Cathedral outranks ten O2s. At least.

"There really could be no more perfect place to site a major entertainment destination than on the banks of the River Thames at Greenwich."
You know, I think there could. Piccadilly Circus, for example. Or even Birmingham.

"Getting there: The O2 is an interesting walk from historic Greenwich, while various cycle routes lead up the peninsular to The O2 where there are cycle racks available"
Erm, 'interesting' is an understatement. Have you ever tried walking or cycling up the Thames Path from Greenwich to the Dome? The route passes along a series of alleyways and deserted riverside quays, round the back of large industrial units and past some distinctly smelly belching chimneys. It's wonderfully atmospheric, but I wouldn't recommend it a) alone, b) after dark, c) to the O2's target audience.

In fact, can I just criticise this map for a minute? How utterly useless and misleading is this map? The main road shown (the A13) doesn't appear to link to North Greenwich because someone has forgotten to draw in the Blackwall Tunnel. The same symbol is used for 'Bus', 'River' and 'TFL' (whatever a 'TFL' is - I think they mean 'tube station'). Some of the DLR is shown, but not all. "East India Docks" (sic) may be the closest DLR station to the Dome, but you'd have to swim across the Thames to reach it. London City Airport has been unceremoniously dumped on top of Bow Creek, with just a small arrow hinting that it's really rather further away. And where do the buses actually stop? There's no clue either on the map or underneath in the text. This is a nigh perfect example of how not to draw a useful map. </rant>

"When you come to The O2, you’ve got to Do Peninsula Square - as soon as you arrive, you’ll be amazed by the vibrancy of the outside space and surrounding area at The O2. It covers an area the size of Leicester Square and will be just as exciting."
Just as exciting as Leicester Square, eh? I don't think we're going to be "amazed by the vibrancy" of a tramp-infested litter-strewn scrappy patch of grass swarming with tourists eating over-priced ice cream and rubbery pizza.

"To maintain a safe and comfortable environment The O2 will not permit any action that may be perceived as intimidating – these include Gathering in large groups"
Surely the whole point of the O2 is that people gather in large groups. Are security guards seriously going to shut down the cinema after five people have entered? This looks to me like a poorly-worded catch-all rule to bar undesirables at the whim of management.

"The removal of clothing inside The O2 is forbidden so shirts and shoes should be worn at all times"
Justin Timberlake's opening concert on July 4th is going to be a bit dull then, isn't it? No wardrobe malfunctions allowed. And some of us don't wear shirts all the time, you know (like most of the female population, for example).

"For legal reasons alcohol may only be consumed within premises that hold a relevant license, customers must stay within the demise of the premises where they bought the drink."
Demise of the premises? You've made that up, haven't you. It may be an amusing error, but it's wholly inappropriate on the website of such an important redevelopment project. This entire online presence appears to have been cobbled together by PR apprentices who should have known better, and whose proof-reading skills and quality procedures are at best questionable.

"The venue is set for a July 2007 opening"
I do hope that the venue is better than its website. No really, I do. But we'll see, won't we?


<< click for Newer posts

click for Older Posts >>


click to return to the main page


...or read more in my monthly archives
Jan24  Feb24  Mar24  Apr24  May24  Jun24  Jul24  Aug24  Sep24  Oct24  Nov24  Dec24
Jan23  Feb23  Mar23  Apr23  May23  Jun23  Jul23  Aug23  Sep23  Oct23  Nov23  Dec23
Jan22  Feb22  Mar22  Apr22  May22  Jun22  Jul22  Aug22  Sep22  Oct22  Nov22  Dec22
Jan21  Feb21  Mar21  Apr21  May21  Jun21  Jul21  Aug21  Sep21  Oct21  Nov21  Dec21
Jan20  Feb20  Mar20  Apr20  May20  Jun20  Jul20  Aug20  Sep20  Oct20  Nov20  Dec20
Jan19  Feb19  Mar19  Apr19  May19  Jun19  Jul19  Aug19  Sep19  Oct19  Nov19  Dec19
Jan18  Feb18  Mar18  Apr18  May18  Jun18  Jul18  Aug18  Sep18  Oct18  Nov18  Dec18
Jan17  Feb17  Mar17  Apr17  May17  Jun17  Jul17  Aug17  Sep17  Oct17  Nov17  Dec17
Jan16  Feb16  Mar16  Apr16  May16  Jun16  Jul16  Aug16  Sep16  Oct16  Nov16  Dec16
Jan15  Feb15  Mar15  Apr15  May15  Jun15  Jul15  Aug15  Sep15  Oct15  Nov15  Dec15
Jan14  Feb14  Mar14  Apr14  May14  Jun14  Jul14  Aug14  Sep14  Oct14  Nov14  Dec14
Jan13  Feb13  Mar13  Apr13  May13  Jun13  Jul13  Aug13  Sep13  Oct13  Nov13  Dec13
Jan12  Feb12  Mar12  Apr12  May12  Jun12  Jul12  Aug12  Sep12  Oct12  Nov12  Dec12
Jan11  Feb11  Mar11  Apr11  May11  Jun11  Jul11  Aug11  Sep11  Oct11  Nov11  Dec11
Jan10  Feb10  Mar10  Apr10  May10  Jun10  Jul10  Aug10  Sep10  Oct10  Nov10  Dec10 
Jan09  Feb09  Mar09  Apr09  May09  Jun09  Jul09  Aug09  Sep09  Oct09  Nov09  Dec09
Jan08  Feb08  Mar08  Apr08  May08  Jun08  Jul08  Aug08  Sep08  Oct08  Nov08  Dec08
Jan07  Feb07  Mar07  Apr07  May07  Jun07  Jul07  Aug07  Sep07  Oct07  Nov07  Dec07
Jan06  Feb06  Mar06  Apr06  May06  Jun06  Jul06  Aug06  Sep06  Oct06  Nov06  Dec06
Jan05  Feb05  Mar05  Apr05  May05  Jun05  Jul05  Aug05  Sep05  Oct05  Nov05  Dec05
Jan04  Feb04  Mar04  Apr04  May04  Jun04  Jul04  Aug04  Sep04  Oct04  Nov04  Dec04
Jan03  Feb03  Mar03  Apr03  May03  Jun03  Jul03  Aug03  Sep03  Oct03  Nov03  Dec03
 Jan02  Feb02  Mar02  Apr02  May02  Jun02  Jul02 Aug02  Sep02  Oct02  Nov02  Dec02 

jack of diamonds
Life viewed from London E3

» email me
» follow me on twitter
» follow the blog on Twitter
» follow the blog on RSS

» my flickr photostream

twenty blogs
our bow
arseblog
ian visits
londonist
broken tv
blue witch
on london
the great wen
edith's streets
spitalfields life
linkmachinego
round the island
wanstead meteo
christopher fowler
the greenwich wire
bus and train user
ruth's coastal walk
round the rails we go
london reconnections
from the murky depths

quick reference features
Things to do in Outer London
Things to do outside London
London's waymarked walks
Inner London toilet map
20 years of blog series
The DG Tour of Britain
London's most...

read the archive
Dec24  Nov24  Oct24  Sep24
Aug24  Jul24  Jun24  May24
Apr24  Mar24  Feb24  Jan24
Dec23  Nov23  Oct23  Sep23
Aug23  Jul23  Jun23  May23
Apr23  Mar23  Feb23  Jan23
Dec22  Nov22  Oct22  Sep22
Aug22  Jul22  Jun22  May22
Apr22  Mar22  Feb22  Jan22
Dec21  Nov21  Oct21  Sep21
Aug21  Jul21  Jun21  May21
Apr21  Mar21  Feb21  Jan21
Dec20  Nov20  Oct20  Sep20
Aug20  Jul20  Jun20  May20
Apr20  Mar20  Feb20  Jan20
Dec19  Nov19  Oct19  Sep19
Aug19  Jul19  Jun19  May19
Apr19  Mar19  Feb19  Jan19
Dec18  Nov18  Oct18  Sep18
Aug18  Jul18  Jun18  May18
Apr18  Mar18  Feb18  Jan18
Dec17  Nov17  Oct17  Sep17
Aug17  Jul17  Jun17  May17
Apr17  Mar17  Feb17  Jan17
Dec16  Nov16  Oct16  Sep16
Aug16  Jul16  Jun16  May16
Apr16  Mar16  Feb16  Jan16
Dec15  Nov15  Oct15  Sep15
Aug15  Jul15  Jun15  May15
Apr15  Mar15  Feb15  Jan15
Dec14  Nov14  Oct14  Sep14
Aug14  Jul14  Jun14  May14
Apr14  Mar14  Feb14  Jan14
Dec13  Nov13  Oct13  Sep13
Aug13  Jul13  Jun13  May13
Apr13  Mar13  Feb13  Jan13
Dec12  Nov12  Oct12  Sep12
Aug12  Jul12  Jun12  May12
Apr12  Mar12  Feb12  Jan12
Dec11  Nov11  Oct11  Sep11
Aug11  Jul11  Jun11  May11
Apr11  Mar11  Feb11  Jan11
Dec10  Nov10  Oct10  Sep10
Aug10  Jul10  Jun10  May10
Apr10  Mar10  Feb10  Jan10
Dec09  Nov09  Oct09  Sep09
Aug09  Jul09  Jun09  May09
Apr09  Mar09  Feb09  Jan09
Dec08  Nov08  Oct08  Sep08
Aug08  Jul08  Jun08  May08
Apr08  Mar08  Feb08  Jan08
Dec07  Nov07  Oct07  Sep07
Aug07  Jul07  Jun07  May07
Apr07  Mar07  Feb07  Jan07
Dec06  Nov06  Oct06  Sep06
Aug06  Jul06  Jun06  May06
Apr06  Mar06  Feb06  Jan06
Dec05  Nov05  Oct05  Sep05
Aug05  Jul05  Jun05  May05
Apr05  Mar05  Feb05  Jan05
Dec04  Nov04  Oct04  Sep04
Aug04  Jul04  Jun04  May04
Apr04  Mar04  Feb04  Jan04
Dec03  Nov03  Oct03  Sep03
Aug03  Jul03  Jun03  May03
Apr03  Mar03  Feb03  Jan03
Dec02  Nov02  Oct02  Sep02
back to main page

the diamond geezer index
2023 2022
2021 2020 2019 2018 2017
2016 2015 2014 2013 2012
2011 2010 2009 2008 2007
2006 2005 2004 2003 2002

my special London features
a-z of london museums
E3 - local history month
greenwich meridian (N)
greenwich meridian (S)
the real eastenders
london's lost rivers
olympic park 2007
great british roads
oranges & lemons
random boroughs
bow road station
high street 2012
river westbourne
trafalgar square
capital numbers
east london line
lea valley walk
olympics 2005
regent's canal
square routes
silver jubilee
unlost rivers
cube routes
Herbert Dip
metro-land
capital ring
river fleet
piccadilly
bakerloo

ten of my favourite posts
the seven ages of blog
my new Z470xi mobile
five equations of blog
the dome of doom
chemical attraction
quality & risk
london 2102
single life
boredom
april fool

ten sets of lovely photos
my "most interesting" photos
london 2012 olympic zone
harris and the hebrides
betjeman's metro-land
marking the meridian
tracing the river fleet
london's lost rivers
inside the gherkin
seven sisters
iceland

just surfed in?
here's where to find...
diamond geezers
flash mob #1  #2  #3  #4
ben schott's miscellany
london underground
watch with mother
cigarette warnings
digital time delay
wheelie suitcases
war of the worlds
transit of venus
top of the pops
old buckenham
ladybird books
acorn antiques
digital watches
outer hebrides
olympics 2012
school dinners
pet shop boys
west wycombe
bletchley park
george orwell
big breakfast
clapton pond
san francisco
thunderbirds
routemaster
children's tv
east enders
trunk roads
amsterdam
little britain
credit cards
jury service
big brother
jubilee line
number 1s
titan arum
typewriters
doctor who
coronation
comments
blue peter
matchgirls
hurricanes
buzzwords
brookside
monopoly
peter pan
starbucks
feng shui
leap year
manbags
bbc three
vision on
piccadilly
meridian
concorde
wembley
islington
ID cards
bedtime
freeview
beckton
blogads
eclipses
letraset
arsenal
sitcoms
gherkin
calories
everest
muffins
sudoku
camilla
london
ceefax
robbie
becks
dome
BBC2
paris
lotto
118
itv