diamond geezer

 Tuesday, February 13, 2007

Cool In Your Code

The Times newspaper's website updated last week. It was an absolute dog's breakfast on the first day, but the intended lime-green multimedia environment later emerged. One of the website's special new features is an online audio/video section entitled Cool In Your Code. This is a web TV extravaganza in which three energetic young presenters travel around London, postcode by postcode, reporting back on what they find. "We've walked the streets, toured the bars and poked our noses into the homes of London's most vibrant districts to find the places which make the capital special." This is most definitely not The Times of old. But the newspaper must be very proud of Cool In Your Code because they're promoting it with special adverts on tube trains. So I wondered what they'd made of my postcode, E3, and I thought I'd check it out.

Ah, Cool In Your Code hasn't got to E3 yet. Nor have they reached W8, SE1, NW1 or even W1. So far they've only covered Hoxton, which is sort-of N1-ish, and absolutely nowhere else. Great start, guys. We'll have to make do with Hoxton then. There are three Hoxtonesque video snippets to choose from - one on property (ie estate agents), one on culture (ie art and shopping) and one on nightlife (ie bars and restaurants). If you click carefully enough, one of them might even load (I had no luck in Firefox and had to start up Internet Explorer instead). Look, moving pictures! The future, alas, is not text-driven.

The three Cool In Your Code presenters could be straight out of Saturday morning TV, and they're really really keen to show us everything that this postcode has to offer. Well, just the tiny area around Hoxton Square, because that's where the only Cool in Hoxton seems to be. Each broadcast is flash, hip and snappy, with a nagging jazz soundtrack underneath. Let's whizz round a gallery and meet some artists, let's chat to a chef working in a restaurant kitchen, and let's ask a nightclub owner what makes his nightclub so great. Everything is dynamic, everything is "vibrant" and everything is upbeat. Presumably this is because the film crew had to seek permission from the owner of each establishment they entered, and therefore there are no negative comments about anything whatsoever. Yes, this is really just a lot of hyped-up PR disguised as editorial, and more fool us for watching it.

And where is Cool In Your Code going next? The site lists a few teaser previews to whet your appetite: Marylebone W1 (home to "London's most fabulous kitchen emporia"), Borough SE1 ("a cornucopia of delight") and Crouch End N8 ("crossroads of culture"). At least they're breaking out of Zone 1 predictability with that last location, but I think it could be a long time before the cheesy threesome come to see what Cricklewood, Thamesmead or Bow have to offer. Not enough boutiques, bars and property investment opportunities, I suspect. And what do the millions of Times readers living outside London make of all this, I wonder. Will there ever be a Cool in Your Code for Bootle L20, or Scunthorpe DN15, or Stornoway HS1? I think not.

So Cool In Your Code isn't cool, and it isn't in your postcode. Apart from that, it's perfectly named. But if you're an aspirational Londoner with money to burn and time to kill, then it might be right up your street. Just as soon as they reach Chelsea SW10, that is.

<< click for Newer posts

click for Older Posts >>

click to return to the main page

...or read more in my monthly archives
Jan18  Feb18  Mar18  Apr18  May18  Jun18
Jan17  Feb17  Mar17  Apr17  May17  Jun17  Jul17  Aug17  Sep17  Oct17  Nov17  Dec17
Jan16  Feb16  Mar16  Apr16  May16  Jun16  Jul16  Aug16  Sep16  Oct16  Nov16  Dec16
Jan15  Feb15  Mar15  Apr15  May15  Jun15  Jul15  Aug15  Sep15  Oct15  Nov15  Dec15
Jan14  Feb14  Mar14  Apr14  May14  Jun14  Jul14  Aug14  Sep14  Oct14  Nov14  Dec14
Jan13  Feb13  Mar13  Apr13  May13  Jun13  Jul13  Aug13  Sep13  Oct13  Nov13  Dec13
Jan12  Feb12  Mar12  Apr12  May12  Jun12  Jul12  Aug12  Sep12  Oct12  Nov12  Dec12
Jan11  Feb11  Mar11  Apr11  May11  Jun11  Jul11  Aug11  Sep11  Oct11  Nov11  Dec11
Jan10  Feb10  Mar10  Apr10  May10  Jun10  Jul10  Aug10  Sep10  Oct10  Nov10  Dec10 
Jan09  Feb09  Mar09  Apr09  May09  Jun09  Jul09  Aug09  Sep09  Oct09  Nov09  Dec09
Jan08  Feb08  Mar08  Apr08  May08  Jun08  Jul08  Aug08  Sep08  Oct08  Nov08  Dec08
Jan07  Feb07  Mar07  Apr07  May07  Jun07  Jul07  Aug07  Sep07  Oct07  Nov07  Dec07
Jan06  Feb06  Mar06  Apr06  May06  Jun06  Jul06  Aug06  Sep06  Oct06  Nov06  Dec06
Jan05  Feb05  Mar05  Apr05  May05  Jun05  Jul05  Aug05  Sep05  Oct05  Nov05  Dec05
Jan04  Feb04  Mar04  Apr04  May04  Jun04  Jul04  Aug04  Sep04  Oct04  Nov04  Dec04
Jan03  Feb03  Mar03  Apr03  May03  Jun03  Jul03  Aug03  Sep03  Oct03  Nov03  Dec03
 Jan02  Feb02  Mar02  Apr02  May02  Jun02  Jul02 Aug02  Sep02  Oct02  Nov02  Dec02 

eXTReMe Tracker
jack of diamonds
Life viewed from London E3

» email me
» follow me on twitter
» follow the blog on Twitter
» follow the blog on RSS

my flickr photostream