Wednesday, March 14, 2007
How to generate a bit of PR out of nothing...
• First, check your visitor statistics and watch for an approaching milestone.
• Pretend that this milestone is somehow important.
• Assemble an inexpensive collection of related digital data.
• Launch this collection with a splash when the milestone is reached.
• Network with key stakeholders in the hope that their feedback may generate more interest.
• As well as the larger players, include smaller sites in an attempt to increase your outreach.
• Sit back and watch visitor numbers increase.
• Wait patiently for visitor numbers to approach next milestone.
• Repeat.
Works for me, anyway.
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