diamond geezer

 Thursday, March 15, 2007

25,000,000: If you own a camera and have ever been to London, you've probably taken a photograph of the London Eye. In fact, you've probably taken several. Some from a distance, some from underneath, and some from the pod at the very top looking down on all the grinning people in the capsule just beneath you. The London Eye is a magnet for megapixels. It's almost impossible to walk past without whipping out your camera and snapping a shot or three. Indeed a significant proportion of your hard drive or mobile phone memory may be taken up with digitised images of this revolutionary London icon. Today there's an opportunity to unload some of your favourite London Eye photographs onto the attraction's website, and it's all thanks to an imminent visitor milestone.

Very soon, probably at some point during the next seven days, the London Eye will welcome its twenty-five millionth passenger. That's an impressive total, approximately equal to one thousand visitors for every hour that this giant observational wheel has been open to the public. 25 million is of course a very important milestone, and therefore well worth celebrating with a PR-inspired competition. So yesterday the Eye's owners invited a handful of media types and bloggers along for a free ride on the Eye and a glass of bubbly, just in case any of us should choose to publicise the contest on their behalf. What are the chances, eh?

It was interesting to watch what happens when a dozen or so 'photographers' are locked inside a pod on the London Eye for half an hour. Unlike normal tourists, who spend all their time taking photographs of one another with Big Ben in the background, we spent most of our time attempting to take arty shots instead. Three things made this easier than normal. Firstly our flight was timed perfectly for sunset, so bright skies dimmed imperceptibly to pinky-blue darkness as the 30 minute revolution passed. Secondly the Eye is currently bathed in soft red illumination in honour of Comic Relief on Friday, so the spoked metalwork glowed in perfect contrast to the twilight sky. And thirdly there were no tourists or small children getting in the way of all the best shots, so everyone moved around the capsule with appropriate care and deference for one another's line of sight. It was almost too simple.

After our flight we were whisked off into a sideroom at County Hall to meet with some of the Eye's staff and upload a few of the photos that we'd taken. This was, no doubt, a cunning ploy to make sure that the competition gallery has a variety of images already loaded when it launches officially this afternoon. Sorry, but if it's still Thursday morning you won't yet be able to access the competition website, nor view the 4 slightly random photos I uploaded. Once the official site is up and running you'll be allowed to enter up to ten photographs altogether, each of which must be in some way Eye-related. There's a registration form to fill in first, and some terms and conditions about copyright which one of the more professional photographers present last night didn't seem too happy about. I've stuck my ten chosen photos onto flickr while I wait for the Eye's site to emerge. [5pm update: it's emerged!]

www.flickr.com: London Eye gallery
10 photos of (and from) the largest observational wheel in the world

The 25 million competition is open for the next month, after which the best picture will win some photography equipment and a year long ticket to various Tussauds attractions (that's Alton Towers as well as the waxworks, before you sound too disappointed). You almost certainly won't win, but it's a good way to bring your photographic skills to a wider audience. And one of the best things about the competition is that you don't need to fork out £14.50 for a flight on the Eye in order to enter. You can take perfectly good photographs of the Eye for free from a distance or from underneath, without needing to take any from the pod at the very top. In fact, if you have a hunt around on your hard drive you'll probably find that you've already got at least ten photos of the Eye which you could enter immediately. Very few world-class attractions can boast such universal popularity.

<< click for Newer posts

click for Older Posts >>

click to return to the main page

...or read more in my monthly archives
Jan18  Feb18  Mar18  Apr18  May18  Jun18
Jan17  Feb17  Mar17  Apr17  May17  Jun17  Jul17  Aug17  Sep17  Oct17  Nov17  Dec17
Jan16  Feb16  Mar16  Apr16  May16  Jun16  Jul16  Aug16  Sep16  Oct16  Nov16  Dec16
Jan15  Feb15  Mar15  Apr15  May15  Jun15  Jul15  Aug15  Sep15  Oct15  Nov15  Dec15
Jan14  Feb14  Mar14  Apr14  May14  Jun14  Jul14  Aug14  Sep14  Oct14  Nov14  Dec14
Jan13  Feb13  Mar13  Apr13  May13  Jun13  Jul13  Aug13  Sep13  Oct13  Nov13  Dec13
Jan12  Feb12  Mar12  Apr12  May12  Jun12  Jul12  Aug12  Sep12  Oct12  Nov12  Dec12
Jan11  Feb11  Mar11  Apr11  May11  Jun11  Jul11  Aug11  Sep11  Oct11  Nov11  Dec11
Jan10  Feb10  Mar10  Apr10  May10  Jun10  Jul10  Aug10  Sep10  Oct10  Nov10  Dec10 
Jan09  Feb09  Mar09  Apr09  May09  Jun09  Jul09  Aug09  Sep09  Oct09  Nov09  Dec09
Jan08  Feb08  Mar08  Apr08  May08  Jun08  Jul08  Aug08  Sep08  Oct08  Nov08  Dec08
Jan07  Feb07  Mar07  Apr07  May07  Jun07  Jul07  Aug07  Sep07  Oct07  Nov07  Dec07
Jan06  Feb06  Mar06  Apr06  May06  Jun06  Jul06  Aug06  Sep06  Oct06  Nov06  Dec06
Jan05  Feb05  Mar05  Apr05  May05  Jun05  Jul05  Aug05  Sep05  Oct05  Nov05  Dec05
Jan04  Feb04  Mar04  Apr04  May04  Jun04  Jul04  Aug04  Sep04  Oct04  Nov04  Dec04
Jan03  Feb03  Mar03  Apr03  May03  Jun03  Jul03  Aug03  Sep03  Oct03  Nov03  Dec03
 Jan02  Feb02  Mar02  Apr02  May02  Jun02  Jul02 Aug02  Sep02  Oct02  Nov02  Dec02 

eXTReMe Tracker
jack of diamonds
Life viewed from London E3

» email me
» follow me on twitter
» follow the blog on Twitter
» follow the blog on RSS

my flickr photostream