Wednesday, May 23, 2007
Thursday 2pm update: I was planning to post this at 7am yesterday, except at that time I was lying on a trolley in my local A&E Resus Room instead. Still, mustn't grumble...
Ten Fab facts
• This month sees the 40th anniversary of the Lyons Maid Fab ice lolly.
• The Fab lolly was launched in May 1967 with an advertising campaign fronted by Thunderbirds' Lady Penelope (she appeared in the first TV ad riding in the back of her pink Rolls Royce - FAB 1).
• Fab's initial target audience were the 3 million girls in Britain aged 5-15. Why did nobody tell me this at the time?
• When they were launched, Fab lollies cost sixpence (2½p). Hampton Court now charge 60 times more.
• Fab lolly wrappers used to read "Strawberry & Vanilla Flavours Ice Lolly with Chocolate Coating and Sugar Strands". And today, in rather smaller letters, they read "Real Strawberry and Vanilla Flavoured Ice Lolly with Chocolate Flavour Coating (5%) and Sugar Strands (5%)". You win some, you lose some.
• A Fab lolly contains 79 calories and is (apparently) suitable for vegetarians.
• Do you lick all the hundreds and thousands off first, or do you leave them until last?
• You can get all nostalgic about old Lyons Maid ice lollies here (please try not to crash the website)
• There's even a Myspace site devoted to the Fab lolly (including an embedded ice cream chime)
• I love a good Fab! I've got 16 in my freezer (they're almost at 1978 prices in my local supermarket at the moment). Perfect for a mid-May heatwave. Mmm, fab!
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