Sunday, March 14, 2010
If you love the jiggedy jaggedy London Olympic logo, then you're just the sort of person that 2012 bosses would like to see buying a pin badge. Preferably lots of pin badges. Maybe even complete sets of teapots, flowers and umbrellas, if you're really keen.
Lapel pins are an important licensed product for the Olympic movement and are the second largest Games-merchandise opportunity by revenue. They play a valuable role as a corporate gift or an event give-away, as well as a communication and engagement tool for staff. They are also a good method of extending the London 2012 brand, spreading awareness of the logo and generating interest in Olympic pins.
Well, lapel pin devotees, be of good cheer. This month Olympic organisers are launching a brand new set of 33 ‘Landmark London’ pin badges. There's one badge for each borough, and each features a local landmark voted for by members of the public from a minimal shortlist. Some of the winning choices of landmark are indeed obvious, although others appear completely baffling. Indeed, some of the designs are so faceless that many a Londoner will be scratching their head saying "what the hell is that?"
Will you be proud to sport an oddly-shaped architectural badge on your lapel, or will your borough's landmark choice leave you hanging your head in shame? Here's a star-rated list, ordered by credibility of landmark.
5 star: Instantly recognisable
London Eye (Lambeth), Tower Bridge (City of London), Tower of London (Tower Hamlets), Westminster Abbey (Westminster).
4 star: Proper London landmark
Battersea Power Station (Wandsworth), Globe Theatre (Southwark), Natural History Museum (Kensington and Chelsea), Old Royal Observatory (Greenwich), St Pancras Station (Camden)
3 star: Londoners should recognise it
Alexandra Palace (Haringey), Crystal Palace Transmitting Station (Bromley), Richmond Park (Richmond), Wimbledon Centre Court (Merton)
2 star: Locals will recognise it
Croydon Clock Tower (Croydon), Hackney Empire (Hackney), Hammersmith Bridge (Hammersmith and Fulham), Horniman Museum (Lewisham), Neasden Mandir Temple (Brent), Telephone Boxes sculpture (Kingston upon Thames), Upminster Windmill (Havering), Waltham Forest Town Hall (Waltham Forest)
1 star: Locals might recognise it
Chiswick House (Hounslow), Churchill Statue (Redbridge), Ealing Studios (Ealing), Forty Hall (Enfield), Hall Place (Bexley), Honeywood Museum (Sutton), St John's Gate (Islington), St Mary's on the Hill (Harrow), The Archer Statue (Barnet), Three Mills (Newham)
0 star: What the hell is that?
Hillingdon Sports and Leisure Centre (Hillingdon), The Catch (Barking and Dagenham)
[If you disagree with any of my ratings, click through and look at the design, and maybe you'll agree after that]
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