Lapel pins are an important licensed product for the Olympic movement and are the second largest Games-merchandise opportunity by revenue. They play a valuable role as a corporate gift or an event give-away, as well as a communication and engagement tool for staff. They are also a good method of extending the London 2012 brand, spreading awareness of the logo and generating interest in Olympic pins.
Well, lapel pin devotees, be of good cheer. This month Olympic organisers are launching a brand new set of 33 ‘Landmark London’ pin badges. There's one badge for each borough, and each features a local landmark voted for by members of the public from a minimal shortlist. Some of the winning choices of landmark are indeed obvious, although others appear completely baffling. Indeed, some of the designs are so faceless that many a Londoner will be scratching their head saying "what the hell is that?"
Will you be proud to sport an oddly-shaped architectural badge on your lapel, or will your borough's landmark choice leave you hanging your head in shame? Here's a star-rated list, ordered by credibility of landmark.