Sunday, November 24, 2019
Oxford Street's Christmas lights were switched on last Thursday. Gone are the floating globes, and in their place are 27 LED 'light curtains'.
Each dangly curtain consists of about ten thousand individual lights. This is to allow for the display of 'curated, dynamic content'. At present that's a three minute loop of what I think are meant to be dancing snowflakes, interspersed with the words OXFORD STREET and the official event hashtag.
Thus far the hashtag #FestiveFeelings has been shared nine times on Twitter, so that's going well.
As yet there's no sign of any paid-for marketing messages in the mix, but maybe that's next year's plan.
It's quite effective, but not worth going out of your way to see.
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