It's from a hoarding beside the entrance to the UCL East site in the Olympic Park. Mace are building a new university campus on the lawn just south of the Orbit*, and this is part of their health and safety campaign for workers on site.
It goes on about 'striving to reduce risks', but that's fine. It mentions stakeholders, but everything does these days. And 'safety first second nature' is a perfectly decent slogan, providing a strong encapsulation of an essential truth. My issue isn't with the main text, but with the colour wheel alongside.
This is the most perfectly bland set of project buzzwords that I have ever seen.
Ignoring the black circle in the centre, pretty much everything here applies to every project in every workplace everywhere**. This is so generic as to be almost entirely meaningless.†
Indeed, having once worked for a company which thrived on this kind of babble, I recommend saving this graphic somewhere in case you're ever asked to lead on project delivery for whatever it is you do. Change the slogan in the middle to whatever suits‡ and stick it on page 1 of your motivational document. Flash it up on screen in front of an audience of your colleagues and wait for management to praise your cohesive integrated approach. If required, talk through the behavioural significance of "changing culture" and the environmental importance of "consistent quality". Basically, use it to make yourself look good without putting in any effort at all. Take action. Improve performance.
* Mace suspended operations when lockdown started but opened up again last week, so there are now a couple of dozen cars parked outside and cranes lifting chunks of liftshaft up to higher floors.
** Admittedly you could consider deleting the word 'site', because 'consistent quality' would be even more mainstream.
† I should point out that other aspects of Mace's health and safety collateral are entirely specific and transparently clear. It's just this big colourful wheel whose emptiness grates.
‡ 'Less is more.' 'Where agile meets lean.' 'Embracing scalable solutions'. Whatever.
