Noise barriers have been tried on the A12 before. A much longer one was erected beneath the Balfron Tower fifty years ago, although it's ugly as hell and could never be described as an artwork.
Fran is correct. I always have to turn up the volume on my headphones when I walk along the A12, it's far worse than walking anywhere else. And the barrier does genuinely help. Yesterday's Radio 4 Afternoon Play went from inaudible to audible when I walked behind it.
The barrier isn't going to be much of a comfort. It protects 30m of a mile-long pavement. It's not in front of any flats nor outside the tube station, it only protects the entrance to a Sainsbury's Local. For those walking past it might aid fifteen seconds of conversation. The barrier is a tiny sticking plaster on a massive problem.
It sounds like they intend to reconvene their focus groups and ask if the barrier has helped with noise reduction, and people are bound to say yes because it's a noise barrier, despite hardly any of them having stood behind it, and someone's going to use that as an excuse to roll out more of this barrier stuff. Good luck finding the money to protect both sides of the A12. It is very pretty though.