I am very interested in becoming the cable car's new brand partner.
As a London-based blogger, I am indeed creative, ambitious and innovative.
I have also had outstanding success in rebranding the cable car in the national consciousness over the last ten years, and would be happy to utilise this experience in forging a new official 'Dangleway' identity going forward.
Please register my interest in this unique opportunity.
P.S. I don't have any money to offer, and realise that this may be a dealbreaker in an era in which your organisation is essentially skint. However I would not be as demanding a sponsor as the present incumbent, no longer insisting that you publicise the brand across the transport network and all forms of media, so you might even save some money overall.
P.P.S. Under my brand custodianship the two terminals would be renamed Dangleway North and Dangleway South. These are considerably shorter than the current cumbersome monikers and would therefore be much more memorable, not to mention easier to squeeze onto the tube map.
P.P.P.S. I would seek to return the Dangleway to its original intended purpose which was as an integrated part of the capital's transport infrastructure. Journeys would be incorporated into the zoning system and become part of daily capping, greatly boosting daily ridership. The cable car should be for all Londoners, not just a nice day out for families from Essex or an Insta-opprtunity for cosmopolitan Gen Z leisure seekers.
P.P.P.P.S. I note that your Cable Car Sponsorship Prospectus offers the opportunity not just to rebrand the cable car but also to choose its new colour palette. Rather than spaff any more money up the wall replacing all existing signage I propose keeping the existing red colour, which should save your financially-beleaguered organisation several thousand pounds.
P.P.P.P.P.S. I don't know if you've visited the area around Dangleway North recently but it is not a "thriving hub" "surrounded by a cluster of bustling food markets, cafés and restaurants, creating a vibrant atmosphere and making it a popular leisure destination." Under my brand custodianship such gushing marketingspeak would be forbidden, indeed you could probably lay off the employees who churn it out which'd recover even more public money (or perhaps repurpose their output to attracting passengers back onto the buses instead).
P.P.P.P.P.P.S. I see that one of the benefits of cablecar sponsorship is "Staff discounts". I would be thrilled to get free rides on the UK’s only urban cable car, thanks, and to be able to offer half-price travel to all readers of my blog.
P.P.P.P.P.P.P.S. But mostly I'd like exclusive brand access for the next three years to prevent some awful multinational company from having it instead. The thought of seeing the "Coca-Cola Rocket" on the tube map, or the "McDonalds McCablecar" splashed across high impact poster sites, or the "Sky Ride" gifted branded signage in tube stations, or the "Vodafone Voyager" endlessly promoted in TfL marketing collateral, is enough to make any right-thinking Londoner shudder. When the winning partnership is announced on 18th June 2022 it needs to be "Dangleway", the pre-established low-impact brand, else the ceaseless corporate crowing will be unbearable.
