Friday, January 17, 2025
Earlier this week I spotted this 40 year-old poster at Leytonstone station.

It's an original from January 1985, unexpectedly uncovered.
I could tell it was original because it had come loose in the bottom left hand corner and half a dozen even older posters were lurking underneath.
I hope someone preserves it.
More to the point I hope it's still there.
The Capitalcard was a new addition to London's ticketing system in 1985. At the time Travelcards only allowed travel on the Underground and buses, but the more expensive Capitalcard allowed travel on British Rail services too. You can see an example of a Capitalcard here. They remained in use until 1989 when Travelcards gained BR validity and the Capitalcard brand was phased out.
I wondered what other fare-related posters might be in the stack, before and after...
1900: Pay the clerk at the ticket office window, there's a good chap
1913: Please be patient while we locate the correct paper ticket from our rack
1932: Let our new automated ticket machines speed you on your way
1947: Riding the Underground is cheaper than half a pound of brisket
1955: Your Central line journey now costs a ha'penny more
1968: Yellow flat fare tickets are fair for all
1971: Use your new pennies to take a ride to Bank
1981: Fare zones make travel cheaper and more flexible
1982: Your fare has doubled, sorry, blame Bromley
1983: The new Travelcard means more convenience and less queueing
1985: The power of London's Bus, Rail and underground services from just one card
1988: Don't be afraid, stick your ticket in the electronic gate
1995: You should absolutely definitely buy a One Day Travelcard
2003: Embrace the future, get your Oyster card today
2005: Daily capping is a proper gamechanger innit?
2010: Oh go on, we'll let you use Oyster on rail services now
2014: Why not go contactless, but avoid card clash at all costs!
2015: Are you still using Oyster? Loser
2023: Please stop buying One Day Travelcards, we hate them now
2025: Just swipe your device and let us worry about how much it costs
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