I'd like to apologise for sometimes publishing two posts in a day.
Normally it's one, and a lot of you are used to it being one so when it's two it can confuse.
It's particularly peeving if you turn up early when there's only one post and then I sneak in a second and you don't see it until later, probably the next day. Sorry about that.
Yesterday was a case in point. "I don't find your Open House stuff compelling, sorry", said a friend, having completely missed that I'd posted something much more up his street shortly after he'd looked.
This issue only inconveniences those of you who arrive early. Over the years I've trained you to expect content at 7am and hundreds of you turn up shortly afterwards, fairly certain of having something new to read. But if I publish another post later you won't see it unless you think to check back, whereas anyone who arrives afterwards will see both so nothing amiss.
It all comes down to the timings of the first post (X) and the second post (Y), and whether you turn up in the gap (X→Y) or not.
When I have two daily posts X is normally 7am and Y can be 8am, 9am, 10am or (less likely) later. I don't want to delay Y too much or the second post won't get much feedback. But if I make Y too early then the first post gets demoted too soon and any momentum there swiftly dies a death.
Sometimes I make X 1am and Y 7am because very few people turn up overnight, and then everyone who turns up for 7am sees both straight away. Another solution is to make X 6:59am and Y 7am because both then appear virtually simultaneously, and then I don't get my Dad telling me "oh, you posted another one did you?"
The whole thing's been complicated by my RSS feed getting lethargic recently, sometimes taking up to three hours to trigger, so a late post often ends up with an even later notification. This is also delaying tweets to @diamondgzrblog which is supposed to alert 2500 Twitter followers to a new post within minutes but can now take hours. Again, apologies.
Anyway, I will continue to sometimes publish two posts in a day, even if it means you miss one unless you come back later. I also reserve the right to play around with the precise values of X and Y, in ways which may or may not suit you, although either X or Y will usually be 7am.
But as a rule of thumb, if you turn up at 7am and the day's post looks a bit short then I may well have a second post up my sleeve so it should be worth coming back to check. I'm just playing with you by posting more, sorry.