diamond geezer

 Thursday, February 02, 2017

Top website Londonist is evolving. It still has dozens of excellent posts each month, but it's not a sequentially scrolling blog any more, and its content is subtly changing.



Let's take a look back at Londonist's posts from January 2017 to help explain what's going on. I've made a list of all the post titles over here, if you're interested in seeing for yourself, because the site no longer supports chronological archives.

Last month, Londonist posted a total of 224 fresh articles. That's an average of 7 posts a day, which is an impressive strike rate... but it's down from 10 a day this time last year. Comparing January 2016 and January 2017 directly, there's been a cut of roughly 25% in output. The biggest decline has been at the weekend, when readership is at its lowest. Previously there were 4 or 5 posts each day at the weekend, but now it's generally 2 or 3, and occasionally only 1.

Londonist used to be a comprehensive source of news, but no longer. Indeed one glance at the phenomenally out of date 'News' page on the Londonist website should convince you of this, with front page stories about Heathrow's Christmas advert, the Croydon tram crash and the 'New Bus Hopper Fare', introduced last September.

In January 2016 around 20% of Londonist's posts could be described as news-related, but in January 2017 that's dropped to only 5%. In particular the daily news round-up at 4.30pm has been scrapped, and merged (in much reduced form) into the daily 7pm events listing. A couple of last month's posts consisted of photos from protests, and five posts could be described as investigative journalism, but news is no longer something Londonist sources itself. Instead four posts have appeared in the last week lifted from CityAM, with permission, and labelled "This article was originally published on CityAM."

There's also been a decline in in-depth coverage of the arts. In January 2016 just over a quarter of Londonist's articles were rooted in film, theatre, art, music or comedy, but that's now reduced to 6%. I haven't included the daily and weekly events round-ups in these totals, and here a comprehensive listings service continues, but reviews of shows and exhibitions are now a rarity. Transport-related articles have also slipped back slightly, from 13% in January 2016 to 10% last month, but a lot of this can be explained by the overall reduction in news content.

So, where's the new focus in Londonist's output? History and geography are the big winners, and now form one third of the website's content. Every day there are fresh posts about quirky London stories from days gone by, and facts about places around the capital. Some of these are in-depth explorations, particularly where history's concerned, but in general they're listicles with short snappy factoids and associated photos. Increasingly certain formulaic structures are used, as can be seen from this lists of Londonist post titles from the last month.
Things You Might Not Have Done In Camden Town
Things You Might Not Have Done In Greenwich
Things You Might Not Have Done Near Brick Lane
Things You Might Not Know About Kew Gardens
Things You Might Not Know About The Borough Of Islington
Things You Might Not Know About Wembley Stadium

5 Things You Probably Didn't Know About The Science Museum
7 Things You Probably Didn't Know About Primrose Hill
9 Things You Didn't Know About Strand

7 Secrets Of Hampstead Heath
7 Secrets Of London Bridge Station
7 Secrets Of Shaftesbury Avenue
9 Secrets Of Piccadilly

7 Interesting Facts About Brick Lane
7 Interesting Facts About The British Museum
Odd numbered listicles are always best, as you can see. Of the 17 posts last month whose title started with a number, only three were even-numbered.

The other genre with a big increase in postings since last year is food and drink. In January 2016 only 8% of Londonist's posts were food and drink related, but last month that more than doubled to 19%. Food gets the lion's share, particularly restaurant vignettes, generally assembled into genre-based multiple listings. My word there are a lot of these, and invariably posted with an unwarranted superlative in the title. Indeed Londonist's editor appears convinced that the site's lists are utterly definitive, and uses the label 'Best' with delusional frequency. Take a look at this lot, all posted during January 2017.
London's Best All-You-Can-Eat
London's Best Boutique Hotels
London's Best Brunch
London's Best Delis
London's Best Dumplings
London's Best Hotel Bars
London's Best Hotel Restaurants
London's Best Japanese Ramen
London's Best Places to Celebrate Pancake Day
London's Best Themed Restaurants
London's Best Unsung Restaurants

The Best Beer Festivals In London In February 2017
The Best London Restaurants For Healthy Eating
The Best New London Restaurants To Try In January 2017
The Best Places In London To Celebrate Burns Night
The Best Pubs In London For First Dates
The Best Train Station Coffee Shop In London?
Two years ago, in an appeal for new contributors, Londonist stated "We are looking for a novel approach to tackling a subject, so a listicle of, say, 'The 10 Best Pubs In London' will just get deleted." These days 'The 10 Best Pubs In London' is precisely what we get, which is a clear indication that a change in editorial control has led to a degree of dumbing down.

And overuse of 'Best' is only part of it. Other superlatives are used with similar abandon, as Londonist fires out photo-heavy lists gushing over restaurants and bars its reviewers rather like.
London's Craziest Bars
London's Craziest Cocktails
London's Most Fun Desserts
London's Most Fun Street Food
London's Most Glamorous Afternoon Tea
London's Most Romantic Food
London's Most Stylish Cafés
London's Most Thrilling Dining
London's Poshest Bar Snacks
London's Poshest Dining Rooms
London's Poshest Dishes
London's Trendiest Restaurants
Reassuringly there are also specific reviews of individual restaurants, providing honest and in-depth critique, and not all of it positive. But these only seem to appear about once a week, whereas the generic 'London's [superlative] [type of food]' posts churn out on average more than once a day.

One final growth area is 'the post consisting almost entirely of photos'. You know the sort of thing, lots of websites do it, appealing to those who prefer the visual over having words to read. In January 2016 barely 1% of Londonist's posts were of this type, usually only on Fridays, and sourced from Londonist's bottomless Flickr pool. But in January 2017 they formed 8% of Londonist's online content, with a wide variety of other photos appropriated (including, in one case, one of my own). Apparently it's fine to borrow a photo so long as you link to the source underneath, and that's allowed Londonist to knock up several lengthy pictorial posts with ease.
Amazing Photos Of London In The Fog
Derelict London
Putney Is As Pretty As A Picture

Beautiful London Tube Stations
Beautiful Photos Of London's Tube Stations
Celebrities On The Tube
Vintage Pictures Of Tube Stations

In Pictures: 30 Years of London City Airport
In Pictures: London In The 19th Century
In Pictures: Piccadilly Circus Through The Ages

Here's What London Looked Like in 1967
London In 1951
London In 1956
London In 1985
London In 1993
So what might be going on?

Essentially, Londonist has been evolving from a blog to a format that's more like a magazine, and now specialises in London-based posts with a shelf-life. On a blog only your most recent posts count, whereas in a magazine each article retains relevance, making non-chronological articles more cost-efficient to produce.

For example, news is all well and good today, but of no interest next week, hence news-related posts have ebbed away. Meanwhile history never changes, and geography only rarely, hence posts on people and places can be promoted not just now but in the future. Galleries of photos are remarkably good value too, as they retain their eternal visual appeal. And food and drink posts may need a little tweaking to keep them fresh, but restaurants rarely vanish overnight, so these too have considerable longevity.

You can see how important 'timeless posts' are to Londonist by looking at its Twitter feed. I've been keeping an eye on this too over the last month, and have a list (far too long to publish) of every tweet Londonist has tweeted since Big Ben rang in the New Year. Perhaps we should consider this tomorrow...


<< click for Newer posts

click for Older Posts >>


click to return to the main page


...or read more in my monthly archives
Jan24  Feb24  Mar24
Jan23  Feb23  Mar23  Apr23  May23  Jun23  Jul23  Aug23  Sep23  Oct23  Nov23  Dec23
Jan22  Feb22  Mar22  Apr22  May22  Jun22  Jul22  Aug22  Sep22  Oct22  Nov22  Dec22
Jan21  Feb21  Mar21  Apr21  May21  Jun21  Jul21  Aug21  Sep21  Oct21  Nov21  Dec21
Jan20  Feb20  Mar20  Apr20  May20  Jun20  Jul20  Aug20  Sep20  Oct20  Nov20  Dec20
Jan19  Feb19  Mar19  Apr19  May19  Jun19  Jul19  Aug19  Sep19  Oct19  Nov19  Dec19
Jan18  Feb18  Mar18  Apr18  May18  Jun18  Jul18  Aug18  Sep18  Oct18  Nov18  Dec18
Jan17  Feb17  Mar17  Apr17  May17  Jun17  Jul17  Aug17  Sep17  Oct17  Nov17  Dec17
Jan16  Feb16  Mar16  Apr16  May16  Jun16  Jul16  Aug16  Sep16  Oct16  Nov16  Dec16
Jan15  Feb15  Mar15  Apr15  May15  Jun15  Jul15  Aug15  Sep15  Oct15  Nov15  Dec15
Jan14  Feb14  Mar14  Apr14  May14  Jun14  Jul14  Aug14  Sep14  Oct14  Nov14  Dec14
Jan13  Feb13  Mar13  Apr13  May13  Jun13  Jul13  Aug13  Sep13  Oct13  Nov13  Dec13
Jan12  Feb12  Mar12  Apr12  May12  Jun12  Jul12  Aug12  Sep12  Oct12  Nov12  Dec12
Jan11  Feb11  Mar11  Apr11  May11  Jun11  Jul11  Aug11  Sep11  Oct11  Nov11  Dec11
Jan10  Feb10  Mar10  Apr10  May10  Jun10  Jul10  Aug10  Sep10  Oct10  Nov10  Dec10 
Jan09  Feb09  Mar09  Apr09  May09  Jun09  Jul09  Aug09  Sep09  Oct09  Nov09  Dec09
Jan08  Feb08  Mar08  Apr08  May08  Jun08  Jul08  Aug08  Sep08  Oct08  Nov08  Dec08
Jan07  Feb07  Mar07  Apr07  May07  Jun07  Jul07  Aug07  Sep07  Oct07  Nov07  Dec07
Jan06  Feb06  Mar06  Apr06  May06  Jun06  Jul06  Aug06  Sep06  Oct06  Nov06  Dec06
Jan05  Feb05  Mar05  Apr05  May05  Jun05  Jul05  Aug05  Sep05  Oct05  Nov05  Dec05
Jan04  Feb04  Mar04  Apr04  May04  Jun04  Jul04  Aug04  Sep04  Oct04  Nov04  Dec04
Jan03  Feb03  Mar03  Apr03  May03  Jun03  Jul03  Aug03  Sep03  Oct03  Nov03  Dec03
 Jan02  Feb02  Mar02  Apr02  May02  Jun02  Jul02 Aug02  Sep02  Oct02  Nov02  Dec02 

jack of diamonds
Life viewed from London E3

» email me
» follow me on twitter
» follow the blog on Twitter
» follow the blog on RSS

» my flickr photostream

twenty blogs
our bow
arseblog
ian visits
londonist
broken tv
blue witch
on london
the great wen
edith's streets
spitalfields life
linkmachinego
round the island
wanstead meteo
christopher fowler
the greenwich wire
bus and train user
ruth's coastal walk
round the rails we go
london reconnections
from the murky depths

quick reference features
Things to do in Outer London
Things to do outside London
Inner London toilet map
20 years of blog series
The DG Tour of Britain
London's most...

read the archive
Mar24  Feb24  Jan24
Dec23  Nov23  Oct23  Sep23
Aug23  Jul23  Jun23  May23
Apr23  Mar23  Feb23  Jan23
Dec22  Nov22  Oct22  Sep22
Aug22  Jul22  Jun22  May22
Apr22  Mar22  Feb22  Jan22
Dec21  Nov21  Oct21  Sep21
Aug21  Jul21  Jun21  May21
Apr21  Mar21  Feb21  Jan21
Dec20  Nov20  Oct20  Sep20
Aug20  Jul20  Jun20  May20
Apr20  Mar20  Feb20  Jan20
Dec19  Nov19  Oct19  Sep19
Aug19  Jul19  Jun19  May19
Apr19  Mar19  Feb19  Jan19
Dec18  Nov18  Oct18  Sep18
Aug18  Jul18  Jun18  May18
Apr18  Mar18  Feb18  Jan18
Dec17  Nov17  Oct17  Sep17
Aug17  Jul17  Jun17  May17
Apr17  Mar17  Feb17  Jan17
Dec16  Nov16  Oct16  Sep16
Aug16  Jul16  Jun16  May16
Apr16  Mar16  Feb16  Jan16
Dec15  Nov15  Oct15  Sep15
Aug15  Jul15  Jun15  May15
Apr15  Mar15  Feb15  Jan15
Dec14  Nov14  Oct14  Sep14
Aug14  Jul14  Jun14  May14
Apr14  Mar14  Feb14  Jan14
Dec13  Nov13  Oct13  Sep13
Aug13  Jul13  Jun13  May13
Apr13  Mar13  Feb13  Jan13
Dec12  Nov12  Oct12  Sep12
Aug12  Jul12  Jun12  May12
Apr12  Mar12  Feb12  Jan12
Dec11  Nov11  Oct11  Sep11
Aug11  Jul11  Jun11  May11
Apr11  Mar11  Feb11  Jan11
Dec10  Nov10  Oct10  Sep10
Aug10  Jul10  Jun10  May10
Apr10  Mar10  Feb10  Jan10
Dec09  Nov09  Oct09  Sep09
Aug09  Jul09  Jun09  May09
Apr09  Mar09  Feb09  Jan09
Dec08  Nov08  Oct08  Sep08
Aug08  Jul08  Jun08  May08
Apr08  Mar08  Feb08  Jan08
Dec07  Nov07  Oct07  Sep07
Aug07  Jul07  Jun07  May07
Apr07  Mar07  Feb07  Jan07
Dec06  Nov06  Oct06  Sep06
Aug06  Jul06  Jun06  May06
Apr06  Mar06  Feb06  Jan06
Dec05  Nov05  Oct05  Sep05
Aug05  Jul05  Jun05  May05
Apr05  Mar05  Feb05  Jan05
Dec04  Nov04  Oct04  Sep04
Aug04  Jul04  Jun04  May04
Apr04  Mar04  Feb04  Jan04
Dec03  Nov03  Oct03  Sep03
Aug03  Jul03  Jun03  May03
Apr03  Mar03  Feb03  Jan03
Dec02  Nov02  Oct02  Sep02
back to main page

the diamond geezer index
2023 2022
2021 2020 2019 2018 2017
2016 2015 2014 2013 2012
2011 2010 2009 2008 2007
2006 2005 2004 2003 2002

my special London features
a-z of london museums
E3 - local history month
greenwich meridian (N)
greenwich meridian (S)
the real eastenders
london's lost rivers
olympic park 2007
great british roads
oranges & lemons
random boroughs
bow road station
high street 2012
river westbourne
trafalgar square
capital numbers
east london line
lea valley walk
olympics 2005
regent's canal
square routes
silver jubilee
unlost rivers
cube routes
Herbert Dip
metro-land
capital ring
river fleet
piccadilly
bakerloo

ten of my favourite posts
the seven ages of blog
my new Z470xi mobile
five equations of blog
the dome of doom
chemical attraction
quality & risk
london 2102
single life
boredom
april fool

ten sets of lovely photos
my "most interesting" photos
london 2012 olympic zone
harris and the hebrides
betjeman's metro-land
marking the meridian
tracing the river fleet
london's lost rivers
inside the gherkin
seven sisters
iceland

just surfed in?
here's where to find...
diamond geezers
flash mob #1  #2  #3  #4
ben schott's miscellany
london underground
watch with mother
cigarette warnings
digital time delay
wheelie suitcases
war of the worlds
transit of venus
top of the pops
old buckenham
ladybird books
acorn antiques
digital watches
outer hebrides
olympics 2012
school dinners
pet shop boys
west wycombe
bletchley park
george orwell
big breakfast
clapton pond
san francisco
thunderbirds
routemaster
children's tv
east enders
trunk roads
amsterdam
little britain
credit cards
jury service
big brother
jubilee line
number 1s
titan arum
typewriters
doctor who
coronation
comments
blue peter
matchgirls
hurricanes
buzzwords
brookside
monopoly
peter pan
starbucks
feng shui
leap year
manbags
bbc three
vision on
piccadilly
meridian
concorde
wembley
islington
ID cards
bedtime
freeview
beckton
blogads
eclipses
letraset
arsenal
sitcoms
gherkin
calories
everest
muffins
sudoku
camilla
london
ceefax
robbie
becks
dome
BBC2
paris
lotto
118
itv