diamond geezer

Tuesday, June 20, 2023

Last month TfL launched a new Public Transport Safety campaign, or rather updated their previous 2017 campaign with fresh graphics and optimised messaging.

It looks good.

The designs are by illustrator Andrew Hudson for advertising agency VCCP. They're designed to be simple, positive, direct, colourful and a bit retro, on the basis that if they're memorable they might just have an impact on passenger behaviour. All the marketing mags seem to like them.

TfL and VCCP worked with illustrator Andrew Hudson to create attention-grabbing OOH and DOOH executions which show scenarios that customers are familiar with such as looking down an escalator or at a set of closing doors, reinforcing key safety messages.
They appear on platforms, in passageways, in ticket halls and especially at the tops and bottoms of escalators. Some of them move. They're not as wordy as your average TfL health and safety message so even though they're quite direct they don't come over as too nannying. Nobody's let the Brand Froth department anywhere near them.

Andrew says,

"It's been a pleasure to receive such a positive response following the release of this illustration campaign for Transport for London.

TfL have been on my dream client list for a few years now, as I enjoy many of the iconic posters in their archives and love seeing the constantly changing art on the underground, so I was delighted when VCCP reached out for the commission with a brief consisting of bold colours, type, dramatic perspective and recognisable textures and patterns.

It's been such an interesting project to be involved with. I’m looking forward to see the posters continue to pop up on my travels about town."
All your favourites are here... not including See It Say It Sorted because that's nobody's favourite.

Apparently there are 18 designs altogether, and so far I've spotted 10.

Mind The Gap
Hold The Handrail
Hold The Handrail Too
Use The Lift
Slow Down
Slow Down And Walk
Take Care Closing Doors
Watch Your Step Not Your Phone
Take Extra Care After Drinking Alcohol
Stop! Ask Staff For Help
Online I've found another 4.

Hold The Handrail (spiral staircase version)
Hold The Handrail (landscape version)
Watch Your Step (bus version)
Look Both Ways Quiet Trams
And now I'm wondering what the other 4 are.

Stand Behind The Yellow Line
Keep Clear Of The Brushes
Hold Your Child Tight
Continue To Breathe
And I wondered what you'd add.
n.b. It's a safety campaign, not etiquette, not security, not travel advice and not a list of Don'ts.

posted 08:00 :

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