Friday, October 30, 2015
Yesterday was London Poppy Day, when the Royal British Legion strikes out across the capital in attempt to raise £1m for its annual appeal. Thousands of uniformed personnel collected at stations, and some well known voices appeared over the tannoy urging passengers to dig deep. TfL takes Remembrance season very seriously, increasingly so each year, with poppies proudly emblazoned across buses, trains and stations.
Even the logo on TfL's Twitter feed has adopted a halo of poppies. That feed functioned pretty much as normal yesterday morning, with the first mention of London Poppy Day not appearing until 2.09pm.
Today is London Poppy Day and some famous people are making some special announcements on the Tube & Trams today http://ow.ly/TZMt7And then six minutes later this happened.
All that money in buckets had seemingly encouraged TfL to organise a prize raffle for their followers. An unusual idea, but also a carefully planned campaign, as subsequent tweets made clear.
Win with our Poppy Day raffle. Send a pic of anything poppy-related on our network using #TfLPoppy more info here http://ow.ly/TZMVAYes, this was a Twitter-based raffle, inviting Londoners to take photographs of poppies and poppy branding on TfL property and share it on social media using the hashtag #TfLPoppy. The link at the end of the tweet was to the terms and conditions, a document 17 paragraphs long, and a necessity when organising a prize competition. But what would the prize be? At 2.30pm we found out.
Win an @AspinalofLondon bag via our Poppy Day raffle by posting a pic of anything poppy-related on TfL’s network until 7pm, adding #TfLpoppyI bet nobody was expecting that. The prize for snapping a symbol of remembrance was a luxury leather handbag. I'm struggling to think of any logical reason why.
We’re supporting @PoppyLegion’s appeal in honour of the 4,500 transport workers who died in WWI & WWIIAt 4.45pm, with the evening rush about to begin, TfL reminded everyone about their competition.
Win with our Poppy Day raffle. Send a pic of anything poppy-related on our network using #TfLPoppy more info here http://ow.ly/TXCeWThey're interesting terms and conditions.
In order to enter you must: a) use the following hashtag on Twitter: #TfLPoppy; and b) reply to a Competition Tweet with an image of one of the following:I dare say the people who entered photos of Waterloo station concourse, last year's Tower of London moat or a bus in Reading hadn't read that one.
i. a TfL poppy wrapped vehicle, for example, a London Underground train, a DLR Train or a London Overground or
ii. a poppy branded London Underground or DLR station; or
iii. a London Underground, DLR or London Overground train with a poppy.
The Competition period runs from 29 October 2015 (“the Opening Date”) and ends on 13 November 2015 (“the Closing Date”) (inclusive). There will be two separate free prize draws each working day (not including the weekend) during this period. The first prize draw will run from 07:00 GMT to 13:00 GMT, and the second prize draw will run from 13:00 to 19:00 GMT.This isn't a one-off, oh no. TfL plan to repeat their prize draw twice each weekday from now until mid-November, that's twelve days in total, presumably with a different prize each time. Intriguingly Remembrance Sunday this year is on 8th November, so the promotion is scheduled to run one full week after our national commemoration, and two days beyond the two minute silence.
The winner of each prize draw will be selected at random each day by the Promoter and the decision is final.I hope you saw that coming. This isn't a competition, it's a raffle, so the winner won't be selected on creative merit. It's just as likely to be Maggie's opportunistic DLR poppy grab as Sophia's clever combination of old and new buses.
Tweet a pic of a poppy branded Tube train, Overground train, bus or poppy branded station using #TfLPoppy to win an @AspinalofLondon bagBy my calculations, once you weed out all yesterday's participants who posted the wrong thing or missed the deadline, each had a one in six chance of walking off with a top quality leather handbag. Because this apparently is what the Poppy Appeal is all about.
Win an @AspinalofLondon bag via our Poppy Day raffle by posting a pic of anything poppy-related on our network until 7pm, adding #TfLPoppyA digital tombola to win luxury branded goods by sharing a photo of a symbol that commemorates our nation's fallen. It's either a inspired campaign to boost awareness of remembrance, or exploiting our war dead to flog handbags.
TfL Poppy raffle prizes morning prize afternoon prize Thu 29 (no prize) an @AspinalofLondon bag Fri 30 a @TimeOutLondon Card tickets to @WinterWonderLDN Sat 31 an afternoon tea @hotelcaferoyal tickets to @WarHorseOnStage Sun 1 tickets to @TheLondonEye tickets for @ThamesRIBExp Mon 2 tickets to Sea Life @london_aquarium an experience on the flight simulator & a ride on @EmiratesAirLDN Tue 3 a meal-for-two @HardRockLondon a chocolate-making class @paxtonchocolate Wed 4 tickets to Bond in Motion@ldnfilmmuseum one of @PenhaligonsLtd fragrances for ladies or gents Thu 5 go climbing with @archclimbing tickets to Vogue 100: A Century of Style @NPGLondon Fri 6 a dinner cruise @citycruises – a brilliant river experience a Sushi-making class @YOSushi Sat 7 (no prize draw) Sun 8 Mon 9 a night’s stay & breakfast for 2 at the InterContinental @ICParkLane a chance to race for free with @RevolutionKarti Tue 10 an amazing prize from @goodlifeeatery a Street Art Tour with @AlternativeLdn Wed 11 tickets for @rooftopfilmclub Underground Film Club dinner or lunch for two worth £100 @Galvin_brothers Thu 12 a snowboard/ski beginner’s lesson for two thanks to @SnozoneMK a mixology class with @ZebranoBars Thu 12 it’s all fun and games @clueQuestLondon a star quality bowling experience with a £150 voucher from @allstarlanes
...or read more in my monthly archives
Jan17 Feb17 Mar17 Apr17 May17 Jun17 Jul17 Aug17 Sep17 Oct17 Nov17
Jan16 Feb16 Mar16 Apr16 May16 Jun16 Jul16 Aug16 Sep16 Oct16 Nov16 Dec16
Jan15 Feb15 Mar15 Apr15 May15 Jun15 Jul15 Aug15 Sep15 Oct15 Nov15 Dec15
Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14
Jan13 Feb13 Mar13 Apr13 May13 Jun13 Jul13 Aug13 Sep13 Oct13 Nov13 Dec13
Jan12 Feb12 Mar12 Apr12 May12 Jun12 Jul12 Aug12 Sep12 Oct12 Nov12 Dec12
Jan11 Feb11 Mar11 Apr11 May11 Jun11 Jul11 Aug11 Sep11 Oct11 Nov11 Dec11
Jan10 Feb10 Mar10 Apr10 May10 Jun10 Jul10 Aug10 Sep10 Oct10 Nov10 Dec10
Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 Aug09 Sep09 Oct09 Nov09 Dec09
Jan08 Feb08 Mar08 Apr08 May08 Jun08 Jul08 Aug08 Sep08 Oct08 Nov08 Dec08
Jan07 Feb07 Mar07 Apr07 May07 Jun07 Jul07 Aug07 Sep07 Oct07 Nov07 Dec07
Jan06 Feb06 Mar06 Apr06 May06 Jun06 Jul06 Aug06 Sep06 Oct06 Nov06 Dec06
Jan05 Feb05 Mar05 Apr05 May05 Jun05 Jul05 Aug05 Sep05 Oct05 Nov05 Dec05
Jan04 Feb04 Mar04 Apr04 May04 Jun04 Jul04 Aug04 Sep04 Oct04 Nov04 Dec04
Jan03 Feb03 Mar03 Apr03 May03 Jun03 Jul03 Aug03 Sep03 Oct03 Nov03 Dec03
Jan02 Feb02 Mar02 Apr02 May02 Jun02 Jul02 Aug02 Sep02 Oct02 Nov02 Dec02