diamond geezer

 Friday, February 04, 2011

London 2012Like me, you were probably very excited to hear that Heineken are to be the Official Lager Supplier to the London 2012 Olympics. I know you've never seen any Olympic athletes drinking any lager, but that doesn't matter. This isn't about sport, it's about what alcoholic beverages the customer service operatives at London 2012 can serve up to you, the cash-rich spectator. These will be the Games that other beers cannot reach, because you'll only be able to order Heineken. Plus other major Heineken UK brands such as Foster's, Strongbow, Bulmers, John Smith's and Kronenbourg 1664. And maybe even speciality Heineken UK brands such as Tiger, Amstel, Jacques, Newcastle Brown Ale, Deuchars IPA, Murphy's, Sagres, Zywiec, McEwan's, Birra Moretti, Woodpecker and Scrumpy Jack. When you were fourteen swigging illicit Woodpecker in the local bus shelter, I bet you never dreamed you might be drinking the official apple-based intoxicant of the 2012 Olympics.

Three further reasons to be excited. Firstly because this additional sponsorship means that the UK taxpayer will have to contribute a few million less towards the running of the Olympics. Secondly because London 2012 Commercial Director Chris Townsend says so, in blustering brandspeak... "We are especially pleased to be working with Heineken, as we have a shared goal of encouraging adult visitors to our venues where alcohol is served to celebrate responsibly". And thirdly because there won't be any bottles of Becks on sale, so I've decided I won't be drinking any alcohol at the 2012 Games in protest. The queues for the toilets will no doubt be atrociously long, but I won't need to go quite so often because my bladder won't be full of official gassy piss. So that's a win.


<< click for Newer posts

click for Older Posts >>


click to return to the main page


...or read more in my monthly archives
Jan17  Feb17  Mar17  Apr17  May17  Jun17  Jul17  Aug17  Sep17  Oct17
Jan16  Feb16  Mar16  Apr16  May16  Jun16  Jul16  Aug16  Sep16  Oct16  Nov16  Dec16
Jan15  Feb15  Mar15  Apr15  May15  Jun15  Jul15  Aug15  Sep15  Oct15  Nov15  Dec15
Jan14  Feb14  Mar14  Apr14  May14  Jun14  Jul14  Aug14  Sep14  Oct14  Nov14  Dec14
Jan13  Feb13  Mar13  Apr13  May13  Jun13  Jul13  Aug13  Sep13  Oct13  Nov13  Dec13
Jan12  Feb12  Mar12  Apr12  May12  Jun12  Jul12  Aug12  Sep12  Oct12  Nov12  Dec12
Jan11  Feb11  Mar11  Apr11  May11  Jun11  Jul11  Aug11  Sep11  Oct11  Nov11  Dec11
Jan10  Feb10  Mar10  Apr10  May10  Jun10  Jul10  Aug10  Sep10  Oct10  Nov10  Dec10 
Jan09  Feb09  Mar09  Apr09  May09  Jun09  Jul09  Aug09  Sep09  Oct09  Nov09  Dec09
Jan08  Feb08  Mar08  Apr08  May08  Jun08  Jul08  Aug08  Sep08  Oct08  Nov08  Dec08
Jan07  Feb07  Mar07  Apr07  May07  Jun07  Jul07  Aug07  Sep07  Oct07  Nov07  Dec07
Jan06  Feb06  Mar06  Apr06  May06  Jun06  Jul06  Aug06  Sep06  Oct06  Nov06  Dec06
Jan05  Feb05  Mar05  Apr05  May05  Jun05  Jul05  Aug05  Sep05  Oct05  Nov05  Dec05
Jan04  Feb04  Mar04  Apr04  May04  Jun04  Jul04  Aug04  Sep04  Oct04  Nov04  Dec04
Jan03  Feb03  Mar03  Apr03  May03  Jun03  Jul03  Aug03  Sep03  Oct03  Nov03  Dec03
 Jan02  Feb02  Mar02  Apr02  May02  Jun02  Jul02 Aug02  Sep02  Oct02  Nov02  Dec02 

eXTReMe Tracker
jack of diamonds
Life viewed from London E3

» email me
» follow me on twitter
» follow the blog on Twitter
» follow the blog on RSS

my flickr photostream