diamond geezer

 Friday, February 27, 2004

Seven media

I was reading some article about the relentless advance of mobile phones yesterday, in which the boss of Nokia said that mobile telephony was becoming "the sixth medium". It was news to me that there were five media in the first place. The others, apparently, are radio, TV, print, the recording industry and the internet. Makes perfect sense now I come to think about it, even if 'the recording industry' is a bit of a vague category better split into music and film. Which makes seven media.

To support my retail therapy I thought I'd see how much I spend on each medium over the course of a year - that's both money and time - and stick the list of seven media in order. Here's my list. What about yours?

total money spent       total time spent
1) mobile1) internet
2) internet2) music
3) print3) television
4) music4) print
5) television5) radio
6) radio6) mobile
7) film7) film

Quick analysis of results: I spend most money on my mobile, but I hardly ever use it. Maybe I'm signed up to the 'mug' contract (I bet Value Witch will have something to say about that). I use the internet a lot, but film just passes me by these days. I do well out of TV and radio (see, the BBC is good value for money), and probably don't read quite as much as I ought to. And I don't spend much on new music, maybe because I'm too busy listening to old stuff I already own instead.

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