How much would all your daily skincare products cost to replace?
under £25
£25-£49
£50-£99
£100-£200
over £200
Males
75%
18%
2%
3%
2%
Females
43%
22%
30%
4%
0%
Total
67%
19%
10%
4%
1%
Well that surprised me. Thanks to all my 84 readers who responded. Two thirds of you (mostly male) require less than £25 to assemble your daily skincare requirements. Only about a quarter of you (mostly female) spend between £25 and £100. And just 5% of you shell out more than £100, a total I reckon could be reached in four bottles flat were you to frequent the smellies department at the front of most department stores (which it appears that most of you don't). Women spend noticeably more than men overall, which is perhaps to be expected, although interestingly the only person to spend over £200 was male.
There was me thinking that a large number of you might have a bottle or two of expensive facial slap tucked away in that bathroom cabinet of yours, but it turns out that most of you spend even less money on getting ready in the morning than I do. I thought that value bubble bath and value soap would mark me out as a skincare skinflint, whereas it turns out that my single bottle of Molton Brown bath goo makes me some sort of self-indulgent pampered hedonist. Most of you, it seems, get by on just soap, deodorant and shower gel (and a few of you on even less than that), which makes me wonder how certain skincare companies ever manage to stay in business.
Who is buying the world's smellies? Not bloggers, that's for certain. Most of us appear to be able to mix cleanliness with value, and we're also expert at making our few existing luxuries last for years. My black pepper body wash may be relatively expensive, for example, but it's costing me as little as 1½p a day to splash it on all over. I shall ponder on all these unexpected findings later this morning as I wallow in my daily bath. Who'd have thought that just a tiny little squirt could be such a rare and unexpected extravagance.
