diamond geezer

 Saturday, September 30, 2006

There's a new sight on the ever-fascinating streets of Tower Hamlets. Not litter bins, because we've had those for ages, but the big yellow stars recently slapped upon them. Tower Hamlets' bins are squat, black and boring, and are therefore very easily overlooked by passers by. Heaven knows how many local pedestrians have carelessly discarded an empty can or burger wrapper onto the pavement simply because they weren't able to spot a nearby bin quickly enough. They don't have this problem nextdoor in Hackney where the bins are bright green [photo], nor in Newham where all the bins are an intrusive shade of scary pink [photo]. But that won't work here. It would cost Tower Hamlets council far too much to replace all of their bins using a vibrant shade of rainbow plastic. Never mind, because a big luminous star-shaped sticker does the job just as effectively. This new campaign has provided maximum impact for minimum outlay. The stellar shape is smart without being tacky, and eye-catching without being over-intrusive. It's now easy to spot a star-stickered bin even from a long way off, as you can see here [photo]. No East End pavement need ever again be scattered with crisp packets, London Lites and chicken wings. It may have taken a month of Saturdays, but the Tower Hamlets Street Management Committee have finally got something right.

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