diamond geezer

 Saturday, October 04, 2014

Welcome to the Creative Lounge
Take a seat. Take a deep breath.
Now, try flexing your creative muscle...

Today's creative challenge: See if you can come up with a few perfectly crafted names for the following.

I started you off, now I've added your best ideas. Any more?

Rebrand 1) Why stop at Midtown? The neighbourhood around Whitehall and Westminster could do with a new name more in tune with local goings on. How about it?» Establishment Central, Sleazeminster, Lords', Westbank, Thievesden, The Trough, West Whitewash, ExpenseTown, Noxhall, Cheatsliar, Westlife, ...

Rebrand 2) From January, the London Eye will be sponsored by Coca-Cola, but the new name has yet to be announced. What do you think?» Fizzy-Go-Round, The Coca-Roller, The Diabetes Wheel, The Sugar Rush, The Hokey-Cokey, High on Coke, The No-Fruit Loop, Cokes Spokes, The Sugary Circle, The London Pshhht, The Coke Life London Experience, The Coke Zero, ...

Rebrand 3) Before West Ham move in, the Olympic Stadium's naming rights will be sold off to the highest most appropriate bidder. Your predictions?» Wonga Stadium, Boris Arena, The Westfield Bowl, West(ham)field, The Iron-Bru Stadium, The Heatherwick Cauldron, Cash4gold Stadium, The Wrigley Bowl, ...

Rebrand 4) The Bakerloo line won't be extended to Lewisham and Bromley without development money. So what might the upgraded line be called?» Tescoloo, Molton Brown, PenthouseLink, BakerLew, John Lewis-Ham, HarHey, ...

(people normally get paid good money to think up this sort of thing)

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