Not to be left behind, I'm excited to be launching several World Cups of my own on this blog. The first knockout matches in each competition are listed below. Simply make your choice and click to vote in each battle, and the current result will pop up on the screen. I'm sure the associated social media buzz will launch me into the media stratosphere, and along the way we'll discover what the UK definitely thinks!
WORLD CUP OF SUPERMARKETS
WORLD CUP OF DAYS OF THE YEAR
February 23rd October 17th
WORLD CUP OF BREXITS
Red, White and Blue Brexit Cliff Edge Brexit
WORLD CUP OF EMOJIS
WORLD CUP OF WORDS
WORLD CUP OF WORLD CUPS
Mexico 1986 South Africa 2010
Best of all there are precisely 16 World Cups, so at the end of the process I'm going to run an extra four-stage knockout to discover which of these competitions is the British public's favourite World Cup, in the Absolutely Official World Cup of World Cups.
Join me now on the World Cup bandwagon, while it lasts, and let's bring that jumped-up football competition down a notch or two.