Friday, October 21, 2022
2022 isn't just the year of three Prime Ministers, it's the year of three cablecars.
The year started with the Emirates Air Line, which in June became the London Cable Car and yesterday the IFS Cloud Cable Car. One sensible name and two stupid ones... and unfortunately the sensible name was the shortest-lived. At least it lasted twice as long as Liz Truss.
The AIR LINE name was finally retired on Wednesday when a bloke up a ladder stuck a CABLE CAR vinyl over the top. Further vinyls were applied to the cabins, the stairs in the terminals and various bits of signage, only one of which they installed the wrong way round.
By Thursday morning IFS Cloud was everywhere and the cablecar had a name to match the grimly overcast weather. It's a shame that the long-planned media launch was instantly overshadowed by a top-level political crisis, but it's hard to imagine punters being excited by cloud-based enterprise software even on a good day.
The cable car's new colour is a mauvey shade of purple, not quite the same purple as Crossrail but purply enough that it should fade into the background on next month's tube map. But that's what a million quid of dangleway sponsorship gets you these days, a name nobody will notice and nobody will remember.
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